Retailers to Target Customers Through Text Ads

BY Rachel Cagle
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"Constantly connected consumers increasingly seek to communicate with businesses via text, reports Chain Store Age."

"According to the new '2020 State of Texting' report from business texting platform Zipwhip, 91% of businesses have sent a customer a text message, while 43% of customers have proactively texted a business. Almost one-​third (32%) of customers have proactively texted a business and received no response."

"When asked how they would prefer to communicate with a business for different interaction purposes, a leading 70% of consumers cited text as their optimal platform for scheduling. Other popular text-​based interaction scenarios include sales/​inquiries, customer service/​support, and marketing/​promotions."

"When businesses that have not yet incorporated texting into their customer communications were asked to select reasons, a leading 42% said they don’t know. Other popular responses included believing customers don’t want texts (22%) and concern about being seen as spam (17%)."

"Other interesting findings include:

  • 77% of consumers use texting more than other messaging tools.
  • 74% of consumers prefer help from a human, rather than a chatbot.
  • One-​third (33%) of consumers check their cell phone more than 30 times a day."

Mobile Smartphone App or Text Ad Responders are also heavily influenced by other forms of digital advertising. According to AudienceSCAN, last year, these consumers were swayed by sponsored search results, social media ads and email ads.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on department stores and quick-​service, fast-​casual and full-​service restaurants, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.