SalesFuel CEO on Leadership: First Build Credibility, Then Build Trust

C. Lee Smith on the Leading From the Front podcast with Gary McGrath

Episode 101 of the Leading from the Front podcast discussed the many parallels between sales and leadership; both require a high level of credibility and trust. In high school, C. Lee Smith was a radio broadcaster and newspaper journalist. He quickly realized there was no money in it. He sold some advertisements and discovered he loved selling. 

Lee became a sales manager at a very young age and learned through experience this position required a completely different set of skills. The focus shifted to getting to know every little detail about the salespeople he led. This was when he learned to coach even before he knew he was coaching. 

Today he helps organizations hire and train great salespeople and sales leaders that build a productive culture to support the organization’s goals. His recent book is SalesCred – How Buyers Qualify Sellers — it is the authoritative book on sales credibility

Listen to Episode 101 of the Leading from the Front podcast

Audrey Strong

Audrey Strong

Vice President of Communications at SalesFuel
Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-​winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.
Audrey Strong


13 TV news journalism awards PR/​Marketing & Former TV newser. Opinions solely my own.
@brooksrunning found Ariel 14s in my closet still in the box. So much more support for severe pronators than the 20… — 1 week ago
Audrey Strong