Hi. I'm Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month's featured Sell Smarter Award — where we honor excellence in media sales.
Account Executive Leah Harrelson was facing a new challenge when she recently switched companies, moving from a print publication to selling TV. Harrelson knew she was going to face a new set of hurdles, but that AdMall would be there to assist her when she approached a local RV dealer.
“As a new account executive for this client, I had to prove my worth with research to show my skills in knowing how to use data to show where best to put advertising spend,” said Harrelson.
"AdMall's AudienceSCAN shows the Advertising Response Past 30 Days for RV intenders on television was 48.2%. This showed the impact cable advertising is for their industry. AudienceSCAN also shows what sources people use to consume media. Cable subscription was the top source with RV intenders."
Harrelson’s prospect was dealing with challenges of their own as well.
“He wasn’t sure that what he did over the last year was working as best it could,” said Harrelson. “They were coming off a good year and wanted to see a plan that would take them to the next level where he could show more return.”
That plan was formulated from AdMall’s AudienceSCAN and Digital Audit data.
“His new plan included Ads Everywhere, which allows him to be in front of a targeted audience and complimented his linear campaign and gave him more well-rounded share of TV viewers,” said Harreslon. “This helps us align them in the best manner for maximizing return
According to Harrelson, the final contract was for $65,000 annually, with room to grow.
To read more about this winner, along with submitting your own story for a chance at a Sell Smarter Award, please visit SalesFuel.com/SSA.