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Sell Smarter Award Highlights Digital Media

by | 2 minute read

Hi. I’m Doug Les­sells. On behalf of every­one at Sales­Fu­el, we wel­come you to this month’s fea­tured Sell Smarter Award, where we hon­or excel­lence in media sales.

John Can­field of The Olympian is no stranger to suc­cess. After hav­ing won a Sell Smarter award in Q4 of 2018, he recent­ly went on to close a sale with an even big­ger pay­off. Can­field approached the largest real estate com­pa­ny in the area in an effort to increase their online pres­ence. In the past, the com­pa­ny had strug­gled to rein in print adver­tis­ing costs, spend­ing upwards of $5,000 a month. Accord­ing to Can­field, they were already “very engaged and eager to explore new dig­i­tal adver­tis­ing options.”

Can­field pitched them on tar­get­ed dig­i­tal adver­tis­ing that pro­mot­ed local open hous­es and showed them how to uti­lize email blasts to drum up more inter­est from new and exist­ing clients. In doing so, the com­pa­ny would not only cut costs on tra­di­tion­al modes of adver­tis­ing, they would also have a more tar­get­ed, effi­cient way to reach their audi­ence.

The cam­paign con­sist­ed of tar­get­ed dig­i­tal dis­play ads, along with tar­get­ed dig­i­tal, Tru-View, and Face­book videos. It also com­prised search engine mar­ket­ing and month­ly email blasts to 65,000 recip­i­ents. As a result, the client agreed to a deal total­ing near­ly $101,000 over 14 months.

Accord­ing to the com­pa­ny, the ROI has been well worth the invest­ment, with already notice­able results from the email blasts. In fact, the client was so pleased that they’re report­ed­ly look­ing to redo the con­tract with an all-digital plat­form.

Con­grat­u­la­tions to John, along with the oth­er Sell Smarter Award recip­i­ents: Cota Walls of the Statesville Record & Land­mark, and Leah Har­rel­son of the Hick­o­ry Dai­ly Record.

Adam Ambro

Adam Ambro

Adam Ambro is the Client Suc­cess Man­ag­er for Sales­Fu­el. He is respon­si­ble for the onboard­ing of all new AdMall clients and aids in client train­ing. He holds a bachelor's degree from The Ohio State Uni­ver­si­ty.