Nearly half of employed adults in the U.S. (48%) are likely to look for a new job in the next year, according to the results of the latest American Staffing Association Workforce Monitorsurvey conducted online by The Harris Poll.

Employed individuals are open not only to searching for a new job, but also to transitioning to a different career. Four in 10 working adults (38%) say they are likely to change careers (e.g., switch to a new industry or field, or a different position or role) within the next year, as do one in two millennials (51%) and one in three members of Gen X (34%).

Many do not believe that landing their ideal job is a future possibility, as four in 10 working adults (44%) are worried they will never find the perfect job for them. Opinions differ based on employee occupation. Notably, half of those working in the office–administrative (51%), industrial (48%), and professional–managerial (47%) industry sectors lack confidence that they will ever find their ideal job, while one in four in health care (39%) and one in three in the engineering, IT, and scientific sector (32%) share this concern. And seven in 10 students (69%) also worry about finding the right job.

When Better Job Seekers are doing research, many turn to the internet. According to AudienceSCAN, within the last month, more than half of these consumers have used a search engine to conduct research about a product or service they were considering and are 28% more likely than others to use a search engine to research a businessperson's reputation. 57.7% also spend a minimum of three hours watching TV every day, with their favorite types of programming including movies, comedies and dramas. Within the last year, Better Job Seekers have taken action after seeing TV commercials, receiving direct mail ads and email ads, hearing ads on digital and over-​the-​air radio and 39% have clicked on text link ads on websites.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on employment/​personnel agencies and employee screening services, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.