State/National Parks to Promote Environmentally-Responsible Vacations

by | 2 minute read

"A recent Ipsos survey conducted to help inform the Florida Keys National Marine Sanctuary’s future decisions examined Americans’ preferences for the types of vacations they like to take. Vacationers greatly enjoy spending their time off with their family or friends first and foremost with 84% reporting that they were either currently planning or becoming more interested in taking a vacation to spend time with family or friends. Outside of who they vacation with, Americans were most interested in vacations that involved experiencing natural environments and their wildlife (71%), national parks (71%), or architectural or historic sites (68%)."

"Americans strongly believe that vacations are for learning and experiencing new things with three-quarters of respondents reporting agreement with the statement. Generally, Americans try to reduce their environmental impact when they travel too with 58% of Americans expressing agreement with the idea of minimizing their impact when they go on vacation."

"For younger Americans, this preference even extends to a willingness to pay to vacation in an environmentally responsible way. About half (47%) of all Americans say they would be willing to pay a little bit extra to book a hotel or vacation package that they know is environmentally responsible. Agreement jumps among the youngest generation surveyed with 18- to 34-year-old respondents expressing a willingness to pay at a rate of 59% compared to 49% of Americans between ages 35–54 and 34% of Americans age 55 or older."

What better way to advertise the wonders of a nature-filled vacation than to visually show it to State/National Park Visitors? Last year, according to AudienceSCAN, these consumers took action after seeing visually-based ads such as TV commercials, ads in magazines, internet banner ads and outdoor ads.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on national parks and campgrounds and RV parks, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.

Rachel Cagle

Rachel Cagle

Rachel is a Research Analyst, specializing in audience intelligence, at SalesFuel. She also helps to maintain the major accounts and co-op intelligence databases. As the holder of a Bachelors degree in English from The Ohio State University, Rachel helps the rest of the SalesFuel team with their writing needs.