"Neighborhoods located within a half mile of public transit services outperformed those in areas farther from public transit based on a number of factors, according to a report released today by the American Public Transportation Association and the National Association of Realtors. 'The Real Estate Mantra — Locate Near Public Transportation' highlighted the critical role public transportation plays in determining real estate values, revealing that commercial and residential real estate market sales thrive when residents have mobility options close by."
Over the past few years, renter renewal intent has steadily drifted down from 60.8% to 53.8% according to Kingsley Associates. As rental property managers seek to attract new tenants and retain their existing clients, they'll need to promote the features most sought after by renters. Location and rental rates remain key factors for consumers making these decisions.
When consumers are out looking for a new home or apartment these days, they’re increasingly using their smartphones as a research tool. Advertisers in the industry should be improving their mobile presence as the real estate sector recovers from the slowdown it experienced during the Great Recession. The Search Agency, which regularly studies the use of paid search advertising, suggests that marketers should pay particular attention to the time of day and day of the week when crafting their ad campaigns.
Ask anyone in the real estate business and they’ll tell you the housing market has changed drastically in the past few years. Census Bureau data indicates that between 1945 and 2007, we were a nation of movers with up to 20% of us relocating annually. Often the moves meant consumers were selling one home and buying another. But in 2008, the mover rate dropped to 11.9%. Though that rate increased slightly to 12.5% in 2009, the top line numbers don’t show the whole story.