Tag: BIA/Kelsey

How to Help New Businesses Make the Right First Impression with Consumers

Over half of new small businesses fail within five years of their start date. Some of these failures happen because consumers don’t know about the business. Owners didn't properly market themselves.

Over 75% of Franchisees to Boost Ad Spending This Year

The latest research from BIA/Kelsey reveals that PlusSpender franchisees, with an ad budget of $86,275, are ready to buy advertising this year. In addition, franchisees are showing big interest in mobile advertising for 2018.

SMBs Express Record Optimism, More Interest in Digital Advertising

At the end of 2017, the small business optimism index stood at 104.8. The only other time the index has been nearly this high was in 2004, when it reached 104.6.

BIA/Kelsey: Local Ad Market to Grow 5.2% Next Year

After a year of sluggish growth, we’re all looking forward to higher ad sales numbers in 2018. BIA/Kelsey analysts have some good new for us. They’re projecting one of the highest increases in the ad market in the past five years.

Are You Targeting Big Ad Spenders in Your Market?

Are there certain kinds of local businesses that prefer to advertise on TV? BIA/Kelsey research indicates TV media sales reps may have better success going after specific categories of business.

BIA/Kelsey: Plus-Spender SMBs Like Traditional, Mobile Media

Some of your small and medium-sized business clients fall into the Plus Spender category identified by BIA/Kelsey. These SMBs believe in the power of advertising and will shell out plenty of dough to attract consumer attention.

Industry Leaders AdMall® and BIA/Kelsey Form Media Research Alliance

BIA/Kelsey’s Media Ad View Plus® Forecast Will Provide Nationwide and Local Spending Data for 94 Business Categories Sales Development Services, Inc. (SDS), parent company of AdMall, announced its newest partnership with BIA/Kelsey. As a provider of local market research for AdMall, BIA/Kelsey will provide select data from its Media Ad View Plus® forecast that details

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Digital to Drive Local Ad Market Growth Through 2017

Last week, I discussed BIA/Kelsey’s new annual Local Media Forecast in the context of the outlook for radio stations. The firm's report projects a strong outlook for the local media market every year between now and 2017. Not surprisingly, BIA/Kelsey's analysts point out that digital formats will be the growth stars of the local ad market over the next several years.