Tag: Black Friday

How to Inspire Confidence in Your Client's Holiday Ad Campaigns

It shouldn’t be any surprise that 44% of businesses plan to increase their ad budget during this holiday season. According to a recent Reveal Mobile webinar, 36.2% of companies are considering October of this year to be the prime time to begin their holiday advertising.

Black Friday Shoppers are Motivated by Both Deals and Tradition

"Retailers are preparing for one of their biggest weekends of the year as an estimated 164 million people are already planning to go shopping Thanksgiving Day through Cyber Monday, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics."

Do Your Clients Know These Secrets About Black Friday Email Marketing Success?

Is it too early to send out email marketing campaigns for the 2019 holiday season? Yes. But it’s not too early to help your clients plan their holiday email marketing strategy.

Can You Guess Which Holiday Year-End Email Strategy Worked Best Last Year?

Year-end holiday emails are all about content. Of course they need to be well-timed and look good, but the deciding factor will ultimately be who offers the most enticing deal.

New study helps small business defend against big retailer mini-stores, online shopping

SalesFuel’s Small Business Saturday free white paper offers new insights to help businesses prepare for Nov. 26 Small Business Saturday this year is November 26 and in advance of it, SalesFuel is releasing its free white paper “Small Business Saturday Shoppers 2016: Helping Small Businesses Compete with Big-Box and Online Giants.” In it, SalesFuel uses

Showroomers: 17% Compare Pricing at a Competitor

Retailers are in for a very digital holiday season, according to an NRF survey. It‰Ûªs the most wonderful time of the year for millions of Americans, and this year, holiday shoppers have already added their family members to the ‰Û÷nice list.‰Ûª‰Û

50% of Black Friday Buyers Shop on Phones While in Line

With more and more retailers offering holiday deals earlier in the season, the excitement about Black Friday is no longer confined to a single day. Now it's more like a month-long event. As a result, one in five shoppers headed to stores on Thanksgiving Day to capitalize on Black Friday deals, according to ThinkWithGoogle.

Online Shoppers Will Be Looking for Holiday Deals, Discounts

Online shopping is expected to see a spike over the Thanksgiving holiday weekend as mobile users will look for the best deals. Sixty-two percent of survey respondents say it will take a discount of 30% or more to persuade them to make a purchase, compared to 52% in 2012. In addition, 42% of consumers plan to spend at least half of their holiday shopping online, while 50% said they will shop at online-only retailers.

Up to 147 Million Shoppers to Visit Stores, Shop Online Black Friday Weekend

According to a preliminary Black Friday shopping survey, up to 147 million people plan to shop Black Friday weekend (Friday, Saturday and Sunday). Half (49.5%) will keep up with advertising circulars throughout the holiday season and three in 10 (30.5%) say they will use television advertisements to stay up-to-date with upcoming sales and events, while 26.8% will follow retailers’ websites, and 31.4% will track emails from retailers in order to get the latest holiday announcements.