If you’re selling media space and services to retailers, the most recent reports might leave you feeling a bit spooked. Companies continue to close stores and the industry is shifting.
Tag: CMO survey
CMO Survey: Marketers Spend on Paid Search, Mobile to Achieve ROI
To track the value of their marketing efforts, your clients can probably tell you their ROI. But do they know what the industry average is?
CMO Survey Reveals Marketing Budget Jump, Social Media Surprise
The February 2019 CMO Survey is out. Now in its 11th year, the survey spearheaded by Dr. Christine Moorman at Duke’s Fuqua School of Business, offers a unique look at marketer trends.
CMO Survey: Digital Marketing to Grow to 54% of Budget in 5 Years
Businesses anticipate increasing their marketing budgets by 7.5% in the coming year. This news comes from the August 2018 CMO Survey sponsored by Duke’s Fuqua School of Management, Deloitte and the American Marketing Association.
CMO Study: 12% of Marketing Budgets Spent on Media
If you’ve noticed that your clients suddenly seem obsessed about delivering excellent service, you’re seeing evidence of a new trend. This year’s ad campaigns will reflect more promises about excellent service.
Digital Marketing Campaigns to Fuel Anticipated 2014 Business Expansion
Marketers are feeling better about the economy now than they have at any point during the past 4 years. That’s the news from the latest CMO Survey spearheaded by Dr. Christine Moorman and carried out with sponsorship from Duke’s Fuqua School of Businesses and the American Marketing Association. This survey is particularly valuable as it has tracked trends in marketer attitudes since 2008. Dr. Moorman and her colleagues regularly contact about 4,400 top marketers and obtain between a 9% and 10% response rate which delivers a nice snapshot of the business world.
