Marketers have picked up on the fact that men of all ages are shopping in stores a lot more these days. While guys are putting bread and milk into the cart, they are also checking out grooming products according to The Acumen Report – Brand New Man published by Defy Media. In many cases, men […]
Consumers have had enough of obesity, junk food and stressed out lifestyles. Bain and Company has announced that consumers on a global basis want to aim for a lifestyle that will help them prevent health-related problems. This is a big shift from the healthcare mindset that has been accounting for an increasing share of national […]
More consumers are discovering and enjoying online video, especially in the mobile universe. This shift in behavior is attracting marketer attention. The latest statistics from the Adobe Digital Index highlight which types of programming are most popular, think sports, and how social media referrals are playing a big role in boosting video views.
Marketers have picked up on the fact that men of all ages are shopping in stores a lot more these days. While guys are putting bread and milk into the cart, they are also checking out grooming products according to The Acumen Report – Brand New Man published by Defy Media. In many cases, men have free rein to decide which brand they will purchase which means marketers should be targeting this audience.
Cars and trucks are among the most expensive purchases most consumers will ever make. And, with some consumers holding onto their vehicles for 10 or more years, the last thing they want to do is make a decision they’ll regret. Microsoft has studied the purchase path followed by automotive buyers and summarized their findings in The Consumer Journey: Global Auto-Buyers report. These findings were also presented at the recent Borrell Local Online Advertising conference and emphasize the importance of a commanding digital presence for auto dealers.
Consumers are paying attention to all things digital these days. This includes noticing digital out-of-home (DOOH) signs. Marketers have begun to realize that promotions on digital out-of-home signs are having an impact and PQ Media analysts are predicting that industry operators will be able to increase their sales of this digital inventory by 14.2% compound annual growth rate (CAGR) between now and 2017.
Marketers are showing a rapidly growing interest in buying mobile ads. The Mobile Buyer Research Report from Rubicon Project notes that global spending on this format will rise to $18 billion by the end of this year. The results of the firm’s research also reveal shifts in how buyers and sellers are changing their behavior in the mobile marketplace.
Marketers and consumers are accustomed to hearing about the social aspect of TV viewing and its connection to Twitter. But, a report from SecondSync – Watching With Friends, suggests that real-time interaction between viewers, Facebook and TV is taking place at a high enough rate to attract marketer attention and advertising budgets.