“According to The NPD Group, 22% of U.S. internet households reported owning a smart home device in Q4 2018, up from 17% in Q4 2017. Alongside ownership growth, 2018 saw an 18% dollar sales growth in home automation devices compared to 2017, and NPD’s latest Future of Tech forecast expects the category to reach $2.5 billion dollars by the end of 2019.”
Tag: gen xers
Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here’s why radio is a good addition to any ad campaign.