Tag: grocery shopping

51 Million Consumers Grocery Shop Online Every Month

"The lead­ing gro­cery retail­ers have been play­ing a game of one-upmanship when it comes to rais­ing the bar on online order­ing con­ve­nience. From offer­ing gro­cery deliv­ery to-your-door to same-day deliv­ery through a vari­ety of ser­vice modes, like drive-up pick-up, gro­cers are mak­ing shop­ping eas­i­er and an increas­ing num­ber of con­sumers are respond­ing."

Retailers to Promote Grocery Delivery Services

"Con­sumer Reports' 2018 Super­mar­kets Sur­vey revealed 3,043 of its mem­bers who respond­ed to its sur­vey used online gro­cery deliv­ery ser­vices. Those con­sumers rep­re­sent 7% of the 75,065 mem­bers sur­veyed by Con­sumer Reports Sur­vey Research Depart­ment for its gro­cery stores rat­ings."

10% of Shoppers Now Buy Some Groceries Online

"Adop­tion of online gro­cery shop­ping is mov­ing at a slow­er pace than oth­er con­sumer cat­e­gories, but it’s grow­ing with about 10% of U.S. con­sumers now reg­u­lar­ly buy­ing gro­ceries, reports The NPD Group, a lead­ing glob­al infor­ma­tion com­pa­ny. Although there are more con­sumers buy­ing their gro­ceries online, they haven’t jumped all in. Near­ly all online gro­cery shop­pers (99%) still shop in brick-and-mortar gro­cery stores."

Organic/Real Foods Marketers Succeed with Authentic Stories, Local Roots

"Gen­er­a­tion Z, those born 1997 to present, has the poten­tial to take demand for “real” unadul­ter­at­ed food to new heights, finds a new report from The NPD Group, a lead­ing glob­al infor­ma­tion com­pa­ny. Raised by Gen X par­ents, Gen Zs have high­er con­sump­tion rates of organ­ic foods and bev­er­ages than any oth­er group, and they were taught at a young age the val­ue of food in terms of func­tion and nutri­tion and not just how it tastes."

Infographic: Voice-Activated Assistant User Purchase Intent

With the increase in voice-activated assis­tant usage, learn more about how these users gro­cery shop and dine.

Boredom No. 1 Meal-Time Challenge for Moms

Accord­ing to SheS­peaks Inc.'s recent sur­vey, the No. 1 meal-time chal­lenge faced by women is bore­dom. "Yes, bore­dom," Aliza Freud wrote. "Not cost or lack of time. Those are low­er on the list. Women are bored and their fam­i­lies are bored with their meals.

Grocers Targeting In-the-Moment Shoppers

Find­ings from the Food Mar­ket­ing Insti­tute (FMI) indi­cate that younger shop­pers are rely­ing less on mak­ing lists before they head out to the store. While 50% of Boomers are in the habit of shop­ping to stock their pantries, 37% of Mil­len­ni­als con­sid­er what they need right before shop­ping. To sat­is­fy these shop­pers, more stores are design­ing apps which are social­ly engag­ing, eco­nom­i­cal­ly rel­e­vant and per­son­al­ly per­ti­nent.

Food Marketers to Connect with Moms Online in 2013

Many res­o­lu­tions lose their appeal after the first few weeks of any new year. But, mar­keters can bet there is one con­sumer group that will stick to res­o­lu­tions. Moms are tak­ing their con­cerns about healthy eat­ing and effi­cient shop­ping and cook­ing to a whole new lev­el in 2013.