Tag: grocery stores

Retailers to Promote Grocery Delivery Services

"Consumer Reports' 2018 Supermarkets Survey revealed 3,043 of its members who responded to its survey used online grocery delivery services. Those consumers represent 7% of the 75,065 members surveyed by Consumer Reports Survey Research Department for its grocery stores ratings."

84% of Grocery Shoppers Use Circulars Weekly

More consumers are now counting on their grocers to offer prepared meals and home delivery. While shoppers still rely on circulars, they’re also using technology to stay connected with their favorite stores.

10% of Shoppers Now Buy Some Groceries Online

"Adoption of online grocery shopping is moving at a slower pace than other consumer categories, but it’s growing with about 10% of U.S. consumers now regularly buying groceries, reports The NPD Group, a leading global information company. Although there are more consumers buying their groceries online, they haven’t jumped all in. Nearly all online grocery shoppers (99%) still shop in brick-and-mortar grocery stores."

Have Your Grocery Store Clients Updated Their Circular Strategy?

Grocers are encountering a new shopping era. They’ve shifted their product mix. They’re going digital. And, Aptaris research published by Dunhumby indicates theses changes have big implications for the grocery store circular and other ad formats.

8 Flavor Trends Foodies Fight For

McCormick & Company released its McCormick Flavor Forecastå¨ Reveals Eight Flavor Trends For 2015, highlighting 8 trends that will shape the future of flavor. The report drives flavor innovation and exploration throughout the food industry and in kitchens everywhere.

Supermarkets to Continue Evolving, Incorporate More Social Opportunities

During the new year, the role of the supermarket will change from a place to just pick up groceries to a destination for connecting with neighbors and friends, as well as a place to connect with brands on a social level. SupermarketGuru's Phil Lempert predicts some of the hot new trends to affect the supermarket & food industry in 2014.

Grocery Stores Continue to Market to Women

We’ve been hearing a lot in recent years about how men are helping out with the shopping and household chores. Marketers have been tempted to spend some of their ad money targeting men who venture into the grocery store. While these assertions make for trendy headlines, grocery stores should know that the bulk of shopping is done by women and they’ll be well-served by campaigns that target these shoppers.

Food Trade Promotions Moving to Every-Day-Low-Price Model

Shoppers are proving stubborn about holding onto their recession-induced shopping behaviors. This tendency is making it challenging for CPG manufacturers and retailers to increase profit margins and revenue. These marketers will be adjusting their trade promotion and pricing strategies to improve their outcomes this year.

Grocers Prepare to Roll Out Name-Brand Meal Solutions

One way to tell that the recession is truly over is to consider restaurant traffic, from the perspective of grocery stores. Grocers and other food service operators have noticed that fewer consumers are stopping by the deli and prepared food counters these days. This trend has grocers preparing to amp up their retailer meal solutions (RMS) and the related promotions.

Grocery Stores to Target More Dads

There’s been a huge shift in the day-to-day responsibilities of American dads over the past decade. The biggest change involves shopping, especially for groceries. A generation ago, many dads rarely shopped for food. Now they are buying food and cooking meals. The new American dad makes a big target market for supermarket promotions.

Grocers Promoting Perimeters to Attract More Shoppers

Grocery stores continue to see erosion of their market share. Consumers are changing the way they buy food and competitors are expanding and selling groceries in new formats. To fight back, more grocers are promoting the offerings in their perimeter aisles.

Grocers Boost Fresh-Food Marketing to Protect Market Share

Consumers have shown rising interest in fresh foods lately. For many, purchasing these foods and preparing them at home is all about eating healthier and saving money. Supermarkets have long had a lock on the fresh food market, but consumers are beginning to find these foods in other channels, a trend which may signal to grocers that it’s time to change up their marketing strategies.