It shouldn’t be any surprise that 44% of businesses plan to increase their ad budget during this holiday season. According to a recent Reveal Mobile webinar, 36.2% of companies are considering October of this year to be the prime time to begin their holiday advertising.
"Last year, Halloween spending reached $9 billion, the second highest Halloween spending seen post-recession. Consumers are ready to celebrate and shop to kick off the festivities. NRF and Prosper’s annual Halloween Spending Survey found that seven in 10 consumers planned to celebrate in 2018, and they spent an average of nearly $90 per person. Celebrants plan to purchase everything from decorations to candy to costumes (even for beloved pets)."
Once again, Americans are looking forward to splurging on their favorite candy, costumes and decorations during the Halloween season. According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, total spending for Halloween is expected to reach $9 billion, the second highest in the survey’s 14-year history. The figure is relatively the same as last year’s previous record of $9.1 billion.
Ready to embrace cooler weather, fall traditions and spirited celebrations, more than 157 million Americans plan to celebrate Halloween this year, according to the National Retail FederationÛªs Halloween Consumer Spending Survey. The average person celebrating will spend $74.34, compared with $77.52 in 2014. Total spending on Halloween is expected to reach $6.9 billion.
Adults and children will look to traditional favorites for their Halloween costumes this year. More than 5 million adults plan to dress as a witch this year and 2.9 million will dress as a Batman character. Americans are expected to spend $2.6 billion on Halloween costumes, according to an NRF survey, spending $1 billion on children’s costumes, $1.2 billion on adult costumes, and $330 million on pet costumes.
Nearly 158 million consumers will participate in Halloween activities this year, slightly less than the survey high of 170 million people in 2012. Those celebrating will also trim their budgets, with the average celebrant expected to spend $75.03 on décor, costumes, candy and fun, down from $79.82 last year, according to the National Retail Federation (NRF). Total spending is estimated to reach $6.9 billion in 2013.
According to NRF’s 2011 Halloween Consumer Intentions and Actions Survey, seven in 10 Americans (68.6%) plan to celebrate Halloween, up from 63.8% in 2010 and the most in NRF’s 10-year survey history. Those celebrating are expected to spend slightly more too; the average person will shell out $72.31 on decorations, costumes and candy, up from $66.28 in 2010. Total Halloween spending is expected to reach $6.86 billion.
According to a new PriceGrabber survey, 53% of consumers will spend $50 or less on a Halloween costume this year. Twenty percent indicated that they will spend $50 or more and 18% plan to dress up their pets for Halloween. Of the overwhelming 72% of respondents who said they planned to decorate their homes this year, 70% will purchase their festive decor. The majority of consumers will shop at a combination of brick-and-mortar and online retailers.
According to The National Retail Federation’s 2010 Top Costumes survey, nearly 120 million children, adults and their pets are likely to sport traditional as well as trendy costumes this year. Approximately 43 million children will celebrate Halloween dressed as a princess. Princess costumes have topped NRF’s children’s top costume list for six consecutive years. Witches are the preferred adult costume this year (11.4%) and pets across the country will most likely dress as pumpkins (10.3%). Pop culture and Hollywood still play a large role in costume choices for all ages. Thousands of children will hit the streets dressed as Buzz Lightyear (648,000) and Harry Potter characters (459,000) this year; both are new to the list. Nearly 1.8 million children will crawl through town as Spider-Man (#2) and 1.7 million will be a witch (#3).
Americans plan to spend considerably more this Halloween than they did in 2009, according to the NRF's 2010 Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch. Americans will spend approximately $66.28 on costumes, candy and decorations, up from last year's $56.31 and comparable to the $66.54 average spend in 2008. Total spending for the holiday is expected to reach $5.8 billion. As is often the case, young adults will be most likely to participate in Halloween activities with 69.4 percent of 18–24 year olds saying they will dress in costume, the highest of any other age group.
When it comes to Halloween costumes, vampires, princesses, police officers and pirates are in, while politicians, nurses and Batman are out. According to the National Retail Federation's 2009 Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, 47 million adults and 58 million children across the country plan to dress up for Halloween this year. Once again, witches take the top spot for adult costumes (18.1%). Thanks to popular books, movies and television series, vampire costumes jumped to the number two spot (4.2%) from third in 2008.
According to the National Retail Federation's 2009 Halloween Consumer Intentions and Actions Survey, consumers are expected to spend an average of $56.31 on Halloween this year. Nearly one in three (29.6%) consumers say the state of the U.S. economy will impact their Halloween spending plans. According to analysts, the overriding theme for Americans' Halloween celebrations this year will be, "How creative can I be, and how little can I spend?'" The survey found consumers plan to spend an average of $20.75 on costumes, which includes children's and pets' costumes, $17.99 on candy, $14.54 on decorations and $3.02 on greeting cards.