The February 2019 CMO Survey is out. Now in its 11th year, the survey spearheaded by Dr. Christine Moorman at Duke’s Fuqua School of Business, offers a unique look at marketer trends.
Tag: Moorman
CMOs Sharpen Focus on Social Media
Yesterday, I highlighted some of the top-level findings of the February 2014 CMO Survey from Dr. Christine Moorman at Duke’s Fuqua School of Business. This survey also queried senior marketing professionals about social media. The results reveal that social media continues to grow as a percentage of the total marketing budget but enterprises continue to struggle with integration.
B2C Enterprises Lead in 2014 Marketing Budget Growth
The February 2014 CMO study from Dr. Christine Moorman at Duke’s Fuqua School of Business has just been released. This bi-annual report tracks marketing attitudes held by business leaders across the U.S. The good news is that the optimism rating for the overall economy for the next 6 months is at 66.1, higher than it has been at any point since February 2009. As a result, CMOs are boosting their marketing budgets to support new products and services they’re rolling out this year.
Digital Marketing Campaigns to Fuel Anticipated 2014 Business Expansion
Marketers are feeling better about the economy now than they have at any point during the past 4 years. That’s the news from the latest CMO Survey spearheaded by Dr. Christine Moorman and carried out with sponsorship from Duke’s Fuqua School of Businesses and the American Marketing Association. This survey is particularly valuable as it has tracked trends in marketer attitudes since 2008. Dr. Moorman and her colleagues regularly contact about 4,400 top marketers and obtain between a 9% and 10% response rate which delivers a nice snapshot of the business world.
