Tag: multichannel

Retailers to Align Marketing Content for Online and Traditional Outlets

Gone are the days when shop­pers used to wan­der into a tra­di­tion­al store, hop­ing to be wait­ed on by a clerk. Advance dig­i­tal shop­ping is now so com­mon­place that Cis­co cat­e­go­rized most con­sumers as being part of the ‘dig­i­tal mass mar­ket.’ This behav­ioral shift has huge impli­ca­tions for ven­dors vying to mar­ket and sell to these con­sumers.

Channel-Specific Promotional Messaging to Help Grow Sales

Con­sumers have more ways than ever before to shop for goods and ser­vices. And these con­sumers often pre­fer pur­chas­ing through one chan­nel over anoth­er. For some, it’s all about the bricks and mor­tar expe­ri­ence while oth­ers enjoy the click of the mouse. Under­stand­ing con­sumer pref­er­ences and tar­get­ing them through the right chan­nel at the right stage in the prod­uct life­cy­cle can boost sales.

Multichannel Approach Still Best Way to Reach Online shoppers

Con­sumers are cau­tious­ly opti­mistic enter­ing the 2010 hol­i­day shop­ping sea­son. Accord­ing to the 2010 Con­sumer Shop­ping Habits Sur­vey by Chan­nel Advi­sor, 58% of con­sumers are very like­ly to pur­chase their hol­i­day gifts online this year, a vast major­i­ty over the sec­ond run­ner-up, brick-and-mor­tar stores, at 41%. Free ship­ping and best price are still most like­ly to influ­ence con­sumers to pur­chase. And con­sumers are pay­ing atten­tion to online reviews — 92% of those sur­veyed say they read prod­uct reviews when con­sid­er­ing pur­chas­ing a prod­uct. Social media and mobile sites also play a fac­tor in online pur­chase deci­sions.