Trust Transparency Center released the results of a new survey finding that most Americans prefer natural dietary supplements over synthetic and think synthetic supplements should be labeled as such.
Tag: nutritional supplements
Most Americans report feeling unhappy with how their body looks at times (79% vs. 21% never, I am always satisfied with how my body looks), with dissatisfaction most prevalent when looking in the mirror (37%), when at the beach in a bathing suit (32%), or when shopping for clothes (31%). However, one in five Americans would be willing to take performance-enhancing dietary supplements (21%, e.g., protein, creatine, vitamins and minerals, etc.) in order to attain their perfect/ideal body.
Throughout the recession, the nutritional supplements market has held steady as Americans embraced supplements as less costly alternatives to medical options such as doctor visits and prescription medications. According to “Nutritional Supplements in the U.S.,” a recently-released report from Packaged Facts, supplement sales rose 7% to $11.5 billion in 2012, and are forecasted to reach $15.5 billion by 2017.
The aging Baby Boomer population and other health conscious consumer cohorts favor supplements as an affordable way to stay healthy compared to costly prescription drugs and preventable medical procedures, according to “Nutritional Supplements in the U.S., 4th Edition” by market research publisher Packaged Facts. U.S. retail sales of nutritional supplements continue to grow, fueled by growing consumer awareness about health maintenance, in addition to pressure by the media and government to enforce product accountability. Packaged Facts forecasts annual sales growth in nutritional supplements will gradually improve over the new few years and sales will exceed $13 billion in 2014, yielding a compound annual growth rate of 7%.
The relationship between health and beauty is becoming more entwined as retailers in the nutrition and vitamin sector seek to expand their beauty and personal care assortments in an effort to fortify their sales as well as appeal to their body-conscious customers. Beauty and personal care brands are increasingly seizing upon opportunities arising from Americans’ obsession with fitness and diet, as several avenues dedicated to beauty languish. In addition, the aging Baby Boomer population, dissatisfaction with traditional health care and a general trend toward healthier living have kept demand strong at nutritional supplement stores even during a period of slack consumption due to the economy.
Consumers are more than willing to spend money on nutritional supplements according to investment banking concern Mercanti Group. This $21.1 billion industry represents consumer efforts to maintain and improve health, often without the involvement of their health care professionals.