"Whether it’s automated assistants in their homes, smart devices in their hands or virtual experiences in the store, consumers are actively embracing the role of technology in their everyday lives. And they are sending early signals in terms of what this means for their shopping behavior and expectations, reports the National Retail Federation."
Tag: online retailing
Though many experts expect only modest sales gains this holiday season, a new poll suggests that online sales will actually post big gains this November and December. And Cyber Monday is expected to be much more popular this year than Black Friday, as consumers will have more access to deals through their mobile devices than ever before. Once again, gift cards top the list of preferred presents.
Looking to get ahead of the expected holiday “crowds,” online retailers are ramping up their efforts to attract eager shoppers with free shipping deals and other exclusive online promotions. According to a new survey, six in 10 (61.6%) online retailers will start their online holiday marketing promotions by Halloween, up from 52.9% in 2011. Thirty-eight (38.4%) will begin marketing their online promotions by mid-November or later, as more than half (51.8%) of shoppers will shop online in the coming weeks.
Multi-brand retailer sites are the most preferred websites for online footwear shopping. Females report shopping more frequently online than men and they lead the pack in terms of dollars generated but men actually do a larger share of their total footwear shopping via e‑commerce. Consumers are pretty comfortable these days in the online marketplace but opportunity still exists to further develop the footwear category.
According to a new study by research and consulting firm, AlixPartners LLP, shoppers are willing to wait longer for their packages as long as they receive free shipping. 75% of the consumers in the study said they were willing to wait at least five days for an e‑commerce order to arrive if the shipping were free—including 50% who said they’d wait a full week. Retailers who offer low-cost shipping options and a simplified return process will have the competitive advantage.
Retailers are trying different tactics to coax customers who have abandoned carts to come back and complete their purchases. 52% of the surveyed merchants said that a reminder email was sent to customers who abandoned their cart; an image of the item left in the cart was displayed in 50% of the emails. Some type of incentive to complete the transaction was also provided in 20% of the emails.
Despite renewed economic concerns, online retail spending is continuing to grow. According to Deloitte, nearly half (48%) of consumers surveyed said they will shop online for the holidays this year. This makes the Internet the No. 1 shopping destination, now tied with discount stores, for the first time since adding the channel to Deloitte’s annual study.
Three in four consumers surveyed by Kantar Media Compete said that free shipping would encourage them to purchase more products online. As free shipping becomes increasingly mainstream, consumers have come to expect it — a shift from the old mindset in which free shipping was a bonus. Almost half (45.7%) of respondents received free shipping on their most recent online purchase and more than 60% avoid purchasing products online if they have to pay extra for shipping.
According to new research from PriceGrabber, shoppers will largely be looking to daily deal Websites when shopping for gifts during the 2011 holiday season. According to results of the Local Deals Survey, 59% of respondents are planning to use these Websites for holiday or special occasion gift purchases. When respondents were asked to select all of the categories they search for local deals, 45% said the food and dining category; shopping came in a close second, at 40%.
Ultra-affluents, the wealthiest 2% of the U.S. population with incomes of $250,000 and above, have embraced online shopping, according to new research from Unity Marketing. What stands out from the data, however, is the interest ultra-affluents have in online shops that are geared toward savings. "While ultra-affluent consumers may make purchases of top-end luxury items online, the data show that these consumers are also interested in finding great deals," says Pam Danziger, president of Unity Marketing.
June marks the eighth straight month e‑commerce has posted double-digit gains, according to a new report from MasterCard. Women’s apparel did exceptionally well, as did luxury sales, though online jewelry sales suffered. High gas prices and stormy weather appear to have helped online retail.
Shoppers are willing to interact with retailers through a variety of social networks and retailers have limitless opportunities to capitalize on the momentum, according to a joint research project by Shop.org, comScore and Social Shopping Labs. 42% of online consumers have “followed” a retailer proactively through Facebook, Twitter or a retailer’s blog, and the average person follows about six retailers. Though many retailers use social media to build their brand, research indicates that companies may also be able to monetize these channels.