Have you ever wondered just how influential radio is? Well, according to Nielsen’s Audio Today 2019 report, 92% of Americans listen to the radio every single week. That’s 272 million people over the age of six; a larger, steadier number than TV, mobile, or digital.
Tag: radio listeners
Did you know that there are 65 million Americans who own over 130 million smart speaker devices? According to Search Engine Land, that’s 23% of all Americans who are older than 12. And that number has only been growing annually. With 223 million Americans aware of smart speakers, it would seem that trend will continue.
Digital ad revenue for local radio stations is expected to increase by more than $1 million this year. According to RAB’s “Radio’s Digital Sales Inch Closer to $1 Billion” report, digital ad revenue totaled $804 million last year. This year, $949 million is the expected revenue amount.
Smart speakers and stereos at home, car radios, and phones and computers when out of the house. Today, Americans rarely have to be without the radio if they don’t want to be.
Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here’s why radio is a good addition to any ad campaign.
Radio is more engaged with social media, especially with tweets. According to research by the Radio Television Digital News Association, radio stations are making strides in developing social media and mobile strategies to deliver news to new audiences.
Country music is growing in mainstream popularity, which is why country music lovers should be on any advertiserÛªs radar. ÛÏRight now, country is front and center in pop culture — from Û÷NashvilleÛª the series to Blake Shelton on Û÷The Voice,Ûª Tim McGraw performing at the Oscars and so much more.”
Traditional radio is consumersÛª primary form of entertainment in their cars, followed by satellite radio and smartphones, Trends Tracker reports. Smartphone use is outpacing embedded systems, with better apps and the ability to customize.
For all of the media hype about music streaming services, consumers are still tuning into traditional radio. Nielsen is out with its summary of what was hot in 2014 and what we should watch for this year. Can you guess which radio style is leading the way in growth?
Nielsen reports that U.S. consumers continue to engage with traditional radio at a high rate. Over 91.5% of U.S. folks over age 12 tune into radio every week. The Nielsen RADAR report is based on inputs from both the Portable People Meter (PPM) and Diary data. Marketers should know that 35% of network radio audience
Nielsen reports that U.S. consumers continue to engage with traditional radio at a high rate. Over 91.5% of U.S. folks over age 12 tune into radio every week. The Nielsen RADAR report is based on inputs from both the Portable People Meter (PPM) and Diary data.