Blurred lines between beauty technology are becoming increasingly common, with overlaps between skincare, hair care and color cosmetics. Combining the most exciting technology and marketing from more than one category, manufacturers are creating new combinations with new products, packaging, marketing and merchandise. “Mixologiste” is fast becoming the stand-out trend that spans all beauty and personal care categories.
Regular skincare and suntan lotion buyers are much more inclined to engage in online and mobile activities than the average adult. In addition, they are much more influenced in their beauty purchases by internet ads than the average consumer (29% vs. 15%), according to new research. Health and beauty brands would be wise to include mobile in their advertising strategy, if they want to influence this highly-targeted and extremely valuable consumer.
The cosmetic industry has seen an increase of nearly 50% in BB cream product launches over 2012. BB cream combines cosmetic and skincare benefits. Use of this multifunctional cream is on the rise with 29% of women reporting any use in 2013 compared to 24% in 2012 (5% increase).
The majority of Americans are looking for multi-functioning skincare products to tackle several skincare essentials quickly and without draining the pocket book. New research from Mintel reveals that 42% of consumers seek products with multiple benefits, 37% say they only purchase products from brands they trust and nearly a quarter (24%) are looking for facial skincare products that are “free-from” certain ingredients.
Overall gift set sales within U.S. prestige department stores year-to-date (January to October 2012), posted a +16% increase in dollar sales, versus the same time last year, according to new research by The NPD Group. The $871 million beauty gift set industry includes women’s and men’s fragrance gift sets, as well as skincare and makeup gift sets. Analysts say makeup and skincare gift sets are now among the hottest items and are expected to be popular this holiday season.
A new report from Kline & Company reveals key findings on the booming market for power-operated devices designed for acne elimination, anti-aging treatment, and daily cleansing. Kline pegs the market at close to $1 billion at the retail level for 2011, with exceptional growth expected for the next five years. Anti-aging devices are expected to grow by a very healthy 50% this year alone, benefiting from consumers’ demand for products to reduce the appearance of fine lines, wrinkles, and age spots.