Tag: smartphone users

33% of Americans Want to Buy 5G-Enabled Smartphones

"Accord­ing to the lat­est Mobile Con­nec­tiv­i­ty Report from NPD Con­nect­ed Intel­li­gence, 5G aware­ness has reached near­ly two out of three con­sumers, total­ing 64%, at the end of the sec­ond half of 2018. This is up from 44% at the end of the first half of 2018."

20% of Americans Access the Internet Exclusively from Their Phones at Home

"Amer­i­cans tend to view the impact of the inter­net and oth­er dig­i­tal tech­nolo­gies on their own lives in large­ly pos­i­tive ways, Pew Research Cen­ter sur­veys have shown over the years. A sur­vey of U.S. adults con­duct­ed in Jan­u­ary 2018 finds con­tin­u­ing evi­dence of this trend, with the vast major­i­ty of inter­net users (88%) say­ing the inter­net has, on bal­ance, been a most­ly good thing for them per­son­al­ly."

Here Are the Internet Devices to Pair with TV Campaigns

Desk­top is no longer a medi­um that is grow­ing in effec­tive­ness for inte­grat­ed adver­tis­ing cam­paigns, but here's what your clients can use instead.

NRF/Forrester Study Finds Mobile Investments Pay Off in Retail

NRF/Forrester study finds mobile invest­ments pay off in an evolv­ing retail land­scape. Amid a seis­mic shift in how U.S. con­sumers shop, retail­ers are vying for time on their cus­tomers’ screens across all their devices — before, dur­ing and after a pur­chase. That is accord­ing to The State of Retail­ing Online 2017: Key Met­rics, Busi­ness Objec­tives and Mobile report, released by the Nation­al Retail Federation’s Shop​.org divi­sion and For­rester.

LOL! An Emoji is the 'Word' of the Year

I'm still not sure how an emo­ji qual­i­fies as a "word," but the Oxford Dic­tio­nary says it does. Even if you use the "name" of the emo­ji – Face with Tears of Joy – it's still not a word. Ah, well. I'll just chalk it up to the Oxford Dic­tio­nary des­per­ate­ly try­ing to stay rel­e­vant in today's texting-acronyms-constantly world. So, the experts are say­ing, the "emo­ji word of the year reflects the impor­tance of visu­al com­mu­ni­ca­tion."

11.4% of Smartphone Owners Regularly Use Digital Wallets

As the hol­i­day sea­son pro­gress­es, retail­ers may notice more con­sumers are eager to pay for their pur­chas­es with their smart­phones. Specif­i­cal­ly, these shop­pers are con­vert­ing to alter­nate pay­ment sys­tems like Google Wal­let or Pay­Pal in a big way.

Digital Dads Emerging as Powerful Segment for Marketers to Connect With

More dads (58%) have tak­en action on a pro­mo­tion or coupon received on their phones than moms or those with­out kids, accord­ing to a new poll. Younger dads are spend­ing more time with their kids and are also more engaged with fam­i­ly shop­ping. Dig­i­tal Dads are find­ing real val­ue in check­ing their phones for offers from brands they like, and are more like­ly than oth­ers to opt-in to location-based offers and share deals with friends.

App Usage and Purchase Intentions Vary Among Smartphone Users

In a com­pet­i­tive mar­ket such as the mobile indus­try, it’s crit­i­cal for exec­u­tives to know their con­sumers. In a recent Pros­per Mobile Insights analy­sis of the Simul­ta­ne­ous Media Usage Sur­vey, key dif­fer­ences were dis­cov­ered in app usage and pur­chase inten­tions among smart­phone own­ers. Occu­pa­tion and income appear to be fac­tors.