Tag: Tourism

Bricks-and-Mortar Stores Should Be Marketing Their Mobile Apps

"Any all-dig­i­tal busi­ness can ben­e­fit from adding an app to the mar­ket­ing mix," Nabeena Mali writes for AppIn­sti­tute. "But bricks-and-sticks busi­ness­es can enjoy equal – even greater – gains. With tech ever-advanc­ing and devel­op­ers get­ting ever more cre­ative, this list bare­ly scratch­es the sur­face."

Cruise Marketing Now a Year-Round Endeavor

Despite the recent high-pro­file cruise ship dis­as­ter that took place off the coast of Italy, con­sumers will still be look­ing to book pas­sage to their favorite des­ti­na­tion. The indus­try has changed some­what as a result of the reces­sion and this has impli­ca­tions for mar­ket­ing. Ser­vice providers look­ing to fill cab­ins may embark on some new types of pro­mo­tion in 2012.

Hotels Promoting New Business Traveler Services

The typ­i­cal hotel focus­es on two seg­ments of the trav­el indus­try: busi­ness and plea­sure. The cor­po­rate trav­el bud­get has recov­ered some­what since the reces­sion end­ed, but hotel oper­a­tors are using new tac­tics to get more from busi­ness trav­el­ers. This includes intro­duc­ing a suite of ser­vices designed to assist the busi­ness trav­el­er.

Hotel and Conference Center Industry Outlook Improves for 2012

Recent­ly, the Glob­al Busi­ness Trav­el Asso­ci­a­tion (GBTA) report­ed that busi­ness trav­el will grow 4.3% in 2012 and reach $260.9 bil­lion. The U.S. Trav­el Asso­ci­a­tion is expect­ing a slight­ly small­er increase of about 3.3% which they attribute to gen­er­al anx­i­ety over the econ­o­my and the upcom­ing elec­tion. But, both of these fore­casts are good news for the lodg­ing indus­try which is recov­er­ing from a steep slide that took place dur­ing the recov­ery. In addi­tion, lodg­ing oper­a­tors are expect­ed to employ the lat­est mar­ket­ing tech­niques to get ahead of the com­pe­ti­tion.

Travel Providers to Up Online Marketing to Reach Leisure Groups

The econ­o­my may be strain­ing house­hold bud­gets, but there is still a group of con­sumers deter­mined to trav­el. While these trav­el­ers are becom­ing ‘resource­ful’ in plan­ning their trips, mar­keters can con­nect with them and tap their loy­al­ty through sev­er­al media chan­nels. For the most part, the def­i­n­i­tion of val­ue is not linked to price, a trend that is good news for trav­el oper­a­tors.

Travel Marketers Discover the Allure of Search

When con­sumers are look­ing for the best hotels or air­fares these days, they most­ly turn to their com­put­ers. Trav­el mar­keters have noticed. So far this year, spend­ing on the trav­el cat­e­go­ry has increased by 10% and it shows no signs of slow­ing down. But it’s the dig­i­tal com­po­nent of trav­el mar­ket­ing spend­ing that’s real­ly chang­ing.

Travel Marketers to Target Online Audience by Age Group

The sum­mer trav­el sea­son may be wind­ing down but con­sumers are already mak­ing plans for the busy hol­i­day sea­son and into Jan­u­ary of next year. Much of today’s leisure trav­el is planned through online resources, either from a consumer’s home com­put­er or at work. And these online con­sumers are exhibit­ing dis­tinct pref­er­ences by age group which trav­el providers should con­sid­er as they seek to tar­get poten­tial cus­tomers.

New Travel Marketing Partnership Aims for International Visitors

In 2010, the U.S. Con­gress estab­lished the Cor­po­ra­tion for Trav­el Pro­mo­tion (CTP) with the dual goals of mar­ket­ing U.S. trav­el to an inter­na­tion­al audi­ence and boost­ing job cre­ation to sup­port the new busi­ness this ini­tia­tive will bring. The CTP is a part­ner­ship between the fed­er­al gov­ern­ment and the trav­el indus­try. The orga­ni­za­tion has just hired an ad agency and plans to work with state des­ti­na­tion mar­ket­ing groups to build Brand Amer­i­ca.

Marketers to Position Cruises as High-Value Vacations

Cruise lines and trav­el agents are eye­ing a lucra­tive mar­ket as more con­sumers say they plan to take an ini­tial or repeat cruise. Despite increas­ing capac­i­ty by over 8% last year, oper­a­tors report­ed book­ings at 103% occu­pan­cy. To gen­er­ate con­tin­ued con­sumer inter­est in this form of vaca­tion, mar­keters will be tar­get­ing key demo­graph­ics with unique pro­mo­tions this sea­son.

More Hotels to Market to Women Business Travelers

Ear­li­er this year, sev­er­al research shops pre­dict­ed the return of busi­ness trav­el. The cor­po­rate trav­el bud­get may be back but expen­di­tures are still care­ful­ly watched. To eke out as much prof­it as pos­si­ble, hotels are now being encour­aged to tar­get women trav­el­ers. This group exhibits dif­fer­ent trav­el pat­terns and looks for dif­fer­ent fea­tures when com­pared to male busi­ness trav­el­ers.

Bed & Breakfast Inns to Ramp Up Marketing

The accom­mo­da­tions indus­try is begin­ning to emerge from a long down­turn in both busi­ness and leisure trav­el. Oper­a­tors are turn­ing to new media for­mats to pro­mote their best fea­tures and to engage with cus­tomers. That strat­e­gy may work well for trendy resorts in down­town locales or vaca­tion des­ti­na­tions. But for bed & break­fast inn oper­a­tors, the key to new busi­ness is all about empha­siz­ing the right details in a mar­ket­ing cam­paign.

Hotels to Up Mobile/Social Media Marketing Budgets

Now that con­sumers are trav­el­ing again, hotel, motels, and bed and break­fast inns are mar­ket­ing hard for new busi­ness. At the same time, mar­ket­ing tools that have become avail­able to mer­chants offer­ing accom­mo­da­tions have changed sig­nif­i­cant­ly. Oper­a­tors say they’re adjust­ing their strate­gies to stay cur­rent with con­sumer inter­ests.

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