A new survey released by the Diamond Producers Association (DPA) and KRC Research found that over 53 million Americans (21%) plan to purchase a diamond between Thanksgiving and Valentine’s Day, with men and millennials most likely to purchase these authentic symbols of love this holiday season. Of Americans who plan to buy a diamond, more than 20 million plan to buy a diamond engagement ring.
Tag: Valentine’s Day
February is the Month of Romance. Love Yourself?
Let’s use Valentine’s Day as a lesson. What’s love and emotion got to do with sales, success, career, and life?
Consumers Will Spend Near-Record $19.6 Billion on Valentine’s Day
U.S. consumers are expected to spend an average $143.56 on Valentine’s Day as 55 percent of the population celebrates this year, an increase from last year’s $136.57, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. Total spending is expected to reach $19.6 billion, up from $18.2 billion last year.
Opportunity Lies in Experiential Spending for Valentine’s Day
NRF says consumers will spend $18.2 billion on Valentine’s Day. After a decade-long increase in Valentine’s Day spending is expected to finally see a market correction this year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics.
What Valentine’s Day Celebrators are Searching for Online
Bing Ads shares Valentine’s Day CPC and CTR trends, including some surprising mobile stats. Mobile plays a significant role, accounting for nearly half of all Valentine’s Day-related searches on Bing.
19% of U.S. Adults Celebrate Valentine’s Day at Hotels/Restaurants
The second most popular holiday for dining out after Mother’s Day, this Valentine’s Day is expected to be busy for restaurant operators across the nation. Not only will millions of Americans dine out on that day, but many are also choosing restaurant gift cards to celebrate the occasion.
21% to Buy Jewelry for Valentine’s Day
Cupid has some tricks up his (non-existent) sleeve this year with plans to shower Americans with jewelry, candy and a special night out. According to the National Retail FederationÛªs ValentineÛªs Day Consumer Spending Survey conducted by Prosper Insights and Analytics,
Cautious Cupid to Keep Budget in Mind This Valentine’s Day
Cautious consumers aren’t quite ready to splurge on Valentine’s Day this year, continuing to keep their budgets in check. According to the National Retail Federation, the average person plans to spend $133.91 on candy, cards, gifts, dinner and more, up slightly from $130.97 last year. Total spending is expected to reach $17.3 billion.
Consumers to Spend Average of $130 on Valentine’s Day
Retail analysts are expecting a slight increase in Valentine’s Day sales this year with the average person planning to spend $130.97 on candy, cards, gifts and more, up from $126.03 in 2012. Total spending will reach $18.6 billion, according to a new survey from the National Retail Federation. More than one-quarter (26.3%) of those celebrating this year plan to shower their loved ones with gifts found online, up from 19.3% in 2012.
2011 Valentine’s Day Spending to Increase, Average Person to Spend $116.21
This Valentine’s Day, couples are once again eager to shower their loved ones with special gifts. According to the National Retail Federation’s 2011 Valentine’s Day Consumer Intentions and Actions Survey, the average person will shell out $116.21 on traditional Valentine’s Day merchandise this year, up 11% over 2010’s $103.00. Total holiday spending is expected to reach $15.7 billion. While greeting cards will be the most popular gift option (52.1%), jewelry is expected to be a big hit as well with 17.3% planning on buying their loved ones something sparkly. Clothing ($1.6 billion vs. $1.5 billion in 2010) and dining out ($3.4 billion vs. $3.3 billion in 2010) will also be popular gift options. Additionally, celebrants will spend $1.7 billion on flowers, $1.5 billion on candy and $1.1 billion on greeting cards.
More Consumers Plan to Shop Online for Valentine’s Day 2011
A new quarterly index developed by eBillme and conducted by Javelin Strategy & Research finds that 19% of shoppers will spend more on Valentine’s Day this year, a seven percent increase from 2010. Of the consumers polled, the index revealed 32% of shoppers will purchase Valentine’s Day gifts online, a nine percent increase from 2010. According to Marwan Forzley, president and CEO of eBillme, “Retailers are coming off one of the best holiday shopping seasons in several years, and it looks like the spending will continue for another quarter. Our index paints a very optimistic picture for the e-commerce sector with increases in shoppers and sales projected for the quarter.” In addition, the index reveals that 47% of shoppers remain uncertain about what to purchase for Valentine’s Day, representing an opportunity for retailers to win these sales.
Average Person to Spend $103 on Valentine’s Day Merchandise This Year
As husbands and wives across America continue to focus on reining in their spending, it seems couples this year plan to spend less on each other but more on their family, friends, co-workers…even their pets. According to NRF’s 2010 Valentine’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch, couples will spend an average of $63.34 on gifts for their significant other or spouse, compared to $67.22 last year. The average person will shell out $103.00 on traditional Valentine’s Day merchandise this year, similar to last year’s $102.50. Total holiday spending is expected to reach $14.1 billion. As in previous years, men will spend nearly twice the amount women spend on the holiday.
