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Technology Helps Gym Goers Reach Fitness Goals

by | 3 minute read

"With the concepts of wellness and mindfulness becoming ever more important for consumers, fitness has become a more relevant goal for many people, says Forbes. Work done by LatentView Analytics looked at approximately 150 million data points including information on products, product usage, product reviews as well as search terms and social media conversations over the last 10 years. The data revealed the following major trends about gyms and fitness."

"Technology development in fitness is growing and consumers are driving that growth.

Although technology is not spurring more interest in home workouts, fitness apps are widely used at gyms and in outdoor workout and fitness settings."

"The technology driving fitness now breaks down into three categories: performance improvement, experiencing the gym in new ways and marketplaces."

"Coaching And Performance Improvement

Wearable technology helps amateurs be better at their sport. Sensors that monitor your movements. It can give users highly specific instructions about how to move their bodies based on what it senses."

"Moving The Gym To New Venues

Some gyms are also offering virtual reality. A user in a gym puts on a virtual reality headset and attaches to weights made for the purpose. A video game begins in which there’s no hand-held controller, the user’s body movements control the game. As the user moves, the weights are lifted. Because of the weights a user gets a complete workout by the time a game is over. If you love playing video games but are not highly motivated to work out in a gym, this will bring you in and keep you there."

"Other workout studios and gyms bring live and on-demand fitness classes to consumers when they can’t make classes at the gym. Consumers prefer live classes because they are real and authentic over recorded or repeated content. Consumers want new content all the time and don’t want to watch a repeat of exercise classes they’ve already taken. It’s consistent with the LatentView data indicating that social experiences are a key driver of gym memberships."

"These technological advances are driving the fitness business. Consumers interest in new fitness technology coupled with the continued desire for gyms is clearly how consumers want to manage their own fitness. Whether gyms and studios can keep up with the desire for new technology will determine their future success."

"Timing is important now in the fitness business. No one knows how long this trend will last and companies that can embed their technology into consumer habits and gain share will become highly valuable. Companies that don’t have the resources to grow now may miss the trend. As a result, we are likely to see a lot of technology innovation in the fitness and gym industry."

According to AudienceSCAN, Potential Gym/Health Club Switchers are just as motivated by digital ads as they are by fitness technology. Last year, these consumers were driven to action by ads that were either on their mobile smartphone apps or that they received via text, email ads, and ads on daily deals sites such as Groupon. At least half clicked on text link ads on websites. They're also 113% more likely than others to find ads on mobile apps useful and 80% more likely to find ads on social networks helpful. Additionally, within the last 30 days, this audience has played online games and used the internet to find coupons and discount codes and research health and medical information. At least 31.5% also listened to audio podcasts.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on health clubs and electronics and accessories stores, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.

Rachel Cagle

Rachel Cagle

Rachel is a Research Analyst, specializing in audience intelligence, at SalesFuel. She also helps to maintain the major accounts and co-op intelligence databases. As the holder of a Bachelors degree in English from The Ohio State University, Rachel helps the rest of the SalesFuel team with their writing needs.