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The Truth About Email Engagement has been Revealed

by | 2 minute read

Over the course of your advertising career, you’ve probably learned that the only way your clients can keep the target audience’s attention is through short messaging. You include only the bare minimum and pray that it’s enough to get prospects to click through to learn more about the product or service. However, according to Litmus’ State of Email Engagement report, you may have a bit more wiggle room in email outreach than you think.

Engagement

Since 2011, the average time consumers spend reading emails has increased 29% to 13.4 seconds each. Overall, 61% of emails get read for at least eight seconds. When it comes to mobile devices, the percentage of consumers who read emails for at least eight seconds increases to 66%.

This doesn’t mean that any email you send will get this kind of attention. Remember, consumers have to open your emails first before they can reach these read times. The key to getting your emails read is timing.

Timing

Litmus says that 23% of emails are read within an hour of being received. That percentage drops to 11.5% by hour two of sitting in Americans’ inboxes. The highest percentage of emails are opened between 9:00 a.m. and 1:00 p.m. The majority of these emails are opened via mobile device so design them to be properly formatted for phones and tablets.

Reach

Email Offers Lovers make up 43% of U.S. adults, according to AudienceSCAN. Think your email advertising clients will need more convincing than the sheer number of email readers? AudienceSCAN on AdMall by SalesFuel has nine email-based audiences full of demographic, advertising, and purchase intent information. That knowledge can help you craft a foolproof email campaign!

Rachel Cagle

Rachel Cagle

Rachel is a Research Analyst, specializing in audience intelligence, at SalesFuel. She also helps to maintain the major accounts and co-op intelligence databases. As the holder of a Bachelors degree in English from The Ohio State University, Rachel helps the rest of the SalesFuel team with their writing needs.