BY Rachel Cagle
According to Litmus’ State of Email Engagement report, you may have a bit more wiggle room in email engagement than you think.
Throughout your advertising career, you’ve probably learned that short messaging is the only way your clients can keep the target audience’s attention. You include only the bare minimum and pray that it’s enough to get prospects to click through to learn more about the product or service.
So, here are the three amazing truths about email outreach you need to know.
Engagement
Since 2011, one of the most crucial email engagement metrics is the average time consumers spend reading emails. It has increased 29% to 13.4 seconds each. Overall, 61% of emails get read for at least eight seconds. When it comes to mobile devices, the percentage of consumers who read emails for at least eight seconds increases to 66%.
It doesn’t mean any email you send will get this kind of attention. Remember, consumers must open your emails before they can reach these read times. The key to getting your emails read is timing.
Timing
Litmus says that 23% of engagement emails are read within an hour of being received. That percentage drops to 11.5% by hour two of sitting in Americans’ inboxes. The highest rate of emails are opened between 9:00 a.m. and 1:00 p.m. Most of these emails are opened via mobile devices, so they are designed to be properly formatted for phones and tablets.
Reach
Email offers lovers make up 43% of U.S. adults, according to AudienceSCAN. Do you think your email advertising clients will need more convincing than the sheer number of email readers? AudienceSCAN on AdMall by SalesFuel has nine email-based audiences full of demographic, advertising, and purchase intent information. That knowledge can help you craft a foolproof and successful email engagement campaign!