Best Tire Retailers to Promote Smart and Sustainable Offerings

BY Rachel Cagle
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Some prime facets motivating revenue growth in the global automotive market that tire retailers must look forward to include enhanced tire performance.They must also include the launch of innovative products, and surging tire production

Fact​.MR has published a new study titled "Automotive Tire Market Forecast, Trend Analysis & Competition Tracking: Global Market Insights 2017 to 2022". It sheds light on the overall market scenario prevailing in the automotive tire sector. 

Based on this assessment, this market will likely register steady growth during the forecast period until 2022. 

Technological Innovations to Steer Market Propagation

Technological progressions are expected to aid manufacturers in updating their production process and adapting to changing consumer demands in the global tire market. 

In addition, the implementation of sophisticated technology elevates the mechanism for manufacturers to heighten the supply chain and receive maximum profitability.

An Inclination toward Smart Tires Host Fresh Avenues for Manufacturers

According to this intelligent Fact​.MR study, exploration to the development of smart tires might introduce new opportunities across the market.

Several automotive tire manufacturers have started to embed sensors into tires to monitor the prevalent driving conditions. Thereby manufacturing tires to suitably adapt autonomously to the researched conditions that the largest tire retailers can sell in the future.

According to AudienceSCAN, 36.5% of Traditional Car Owners own smart TVs, 14.5% voice-​activated smart speakers, and 11.9% smartwatches. Why wouldn't they want their cars to have more smart features as well?

Sustainable Manufacturing Methods Expected to Impact Tire Production

It has been observed that rising environmental concerns fused with extended governmental support toward sustainable manufacturing are likely to influence tire production. 

The concentrated investments from Original Equipment Manufacturers (OEM) into research and development for sustainable materials and production techniques are gaining pace. It thereby tends to support the overall automotive market.

Smart and sustainable tire retailers can promote their wares to Traditional Car Owners through digital advertisements. Last year, according to AudienceSCAN, these shoppers took action after:

  • Receiving email ads (49.3%),
  • Seeing ads in both digital and print newspapers (49%),
  • Seeing ads on daily deals sites such as Groupon (47.4%),
  • And finding ads in both digital and print magazines (46.1%).

Don't be afraid to mix in traditional advertisements, though. These shoppers are 14% more likely than others to take action after seeing outdoor ads and. Last year, 62.9% took action after seeing TV commercials.

Wrapping Up

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. Media companies and agencies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.