SALESFUEL TODAY

Travel Agencies Can Prevent Lodging Disasters

by | 2 minute read

"Accord­ing to Con­sumer Reports, ful­ly 59% of trav­el­ers in a recent sur­vey of 2,000 Amer­i­cans con­duct­ed for AIG Trav­el said they’d been on a trip that didn’t go as planned."

"In many of the more cat­a­stroph­ic cas­es, you may be able to recov­er your loss­es. Many trav­el insur­ance poli­cies pro­vide cov­er­age for trips upend­ed by Moth­er Nature, air­line prob­lems, or the finan­cial default of a tour oper­a­tor, cruise line, or air­line. But if your trip goes awry for rea­sons that should have been (but weren’t) dis­closed in advance by the place where you’re stay­ing, like deaf­en­ing noise from a major ren­o­va­tion at a beach resort, experts say it can be dif­fi­cult to deter­mine who is respon­si­ble and what rights you have."

"While con­sumers increas­ing­ly rely on pro­lif­er­at­ing third-par­ty book­ing options and apps, they aren’t always aware that when a prob­lem aris­es, deter­min­ing who’s respon­si­ble isn’t so easy."

"For extra pro­tec­tion, con­sid­er book­ing through a tour oper­a­tor or trav­el agency. You may pay an extra fee for this ser­vice, but in return, you could get access to their nego­ti­at­ed rates and some­one to run inter­fer­ence for you if prob­lems arise that can’t be resolved on-site."

"If it’s an agency, look to see whether it’s a mem­ber of a major con­sor­tium such as Ensem­ble, Trav­el Lead­ers, or Vir­tu­oso, which are large enough to have clout with most hotel chains."

'If it is not fea­si­ble to address the issue pri­or to to book­ing, then at least an agent can act as the client’s advo­cate after the fact in attempt­ing to secure a refund or sim­i­lar com­pen­sa­tion from the resort,' says Peter Lobas­so, gen­er­al coun­sel at the Amer­i­can Soci­ety of Trav­el Advi­sors."

Domes­tic Trav­el­ers are 16% more like­ly than oth­ers to share good expe­ri­ences on social media, accord­ing to Audi­enceS­CAN, and many are heav­i­ly influ­enced by social media them­selves. They're active on plat­forms such as Face­book (82.9%), YouTube (57.6%), Insta­gram (38.2%) and Twit­ter (36.1%), and 22.6% are recep­tive to con­tent on these net­works that aren't even ads. Social and mobile ads could effec­tive­ly reach this audi­ence.

Audi­enceS­CAN data is avail­able for your appli­ca­tions and dash­boards through the Sales­Fu­el API. In addi­tion, AdMall con­tains indus­try pro­files on trav­el agents. It also offers lead lists at the local lev­el. Media com­pa­nies, sales reps and agen­cies can access this data with a sub­scrip­tion to AdMall from Sales­Fu­el.

Rachel Cagle

Rachel Cagle

Rachel is a Research Ana­lyst, spe­cial­iz­ing in audi­ence intel­li­gence, at Sales­Fu­el. She also helps to main­tain the major accounts and co-op intel­li­gence data­bas­es. As the hold­er of a Bach­e­lors degree in Eng­lish from The Ohio State Uni­ver­si­ty, Rachel helps the rest of the Sales­Fu­el team with their writ­ing needs.