"While Common Core was promoted as improving the international competitiveness of U.S. students in math, our international standing has remained low while the skills of average and lower performing American students have dropped in both math and reading," according to a Pioneer Institute press release. These students could benefit from tutoring services.
In actuality, studies have shown that math scores were better before Common Core was introduced in 2014. While reading scores are better than math's, they're also steadily declining.
In particular, 8th graders are struggling the most in math, and both 4th and 8th graders are having difficulties in reading.
Tutoring Service Clients are likely to begin trying to help their children themselves by doing online research into the subject their kids are struggling with. While they're online, they can be targeted with digital ads promoting the ease of hiring a tutor. Last year, according to AudienceSCAN, these consumers took action after seeing ads on social media, receiving email ads and seeing sponsored search results and internet banner ads.
AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on tutoring and extended education services and exam preparation services, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.