How to Help Clients Use Click-​to-​Call to Score Revenue

BY Rachel Cagle
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Click-​to-​call revenue is set to reach a global high of $13.7 billion within the next two years, according to research by M2 On Hold featured in Laura Forer's article, "Click-​to-​Call: Why the Phone Call is Back in Business." That number was already at $7.41 billion in 2016. That’s right, people are still using phones for their original purpose.

In fact, a whopping 61% of mobile consumers believe that a business’s click-​to-​call option is most useful during the purchase phase. Mobile consumers don’t just use click-​to-​call from websites. 51% either frequently or always use this option from mobile search ads. That’s why it’s important to have your client’s number available in as many places as possible.

Why are consumers eager to call a business?

  • To get an answer quickly: 59%
  • To speak to a real person: 57%
  • To get info the website doesn’t provide: 54%
  • To do something that can’t be done via website: 44%
  • To obtain more accurate info: 43%
  • Convenience: 42%
  • Want to talk more about a potential pricey purchase: 12%

The convenience/​ease of click-​to-​call is crucial, and not just to the 42% of surveyed consumers who answered so. When consumers are looking up something on their phones, they’re doing so because they value how quick and easy mobile is. That’s why your clients can’t just list their number in plain text on their websites. They need a click-​to-​call button so that their potential customers can reach out to them with a single tap of their finger. M2 On Hold actually recommends having multiple click-​to-​call buttons: one in the mobile site’s header, one in the footer, and one on the contact page. And for the customers who want to inquire into your client without even opening their website, make a click-​to-​call option available from the search page. You can even add them in your client’s mobile search ads!

Consumers want to be able to easily call your clients from their mobile sites and search results. Are your clients' websites and digital ads up to par with this expectation? Now’s the time to show them how your digital services can not only help them with online consumers, but those who would like to call as well.