How to Help Clients Use Click-to-Call to Score Revenue

by | 2 minute read

Click-to-call rev­enue is set to reach a glob­al high of $13.7 bil­lion with­in the next two years, accord­ing to research by M2 On Hold fea­tured in Lau­ra Forer's arti­cle, "Click-to-Call: Why the Phone Call is Back in Busi­ness." That num­ber was already at $7.41 bil­lion in 2016. That’s right, peo­ple are still using phones for their orig­i­nal pur­pose.

In fact, a whop­ping 61% of mobile con­sumers believe that a business’s click-to-call option is most use­ful dur­ing the pur­chase phase. Mobile con­sumers don’t just use click-to-call from web­sites. 51% either fre­quent­ly or always use this option from mobile search ads. That’s why it’s impor­tant to have your client’s num­ber avail­able in as many places as pos­si­ble.

Why are con­sumers eager to call a busi­ness?

  • To get an answer quick­ly: 59%
  • To speak to a real per­son: 57%
  • To get info the web­site doesn’t pro­vide: 54%
  • To do some­thing that can’t be done via web­site: 44%
  • To obtain more accu­rate info: 43%
  • Con­ve­nience: 42%
  • Want to talk more about a poten­tial pricey pur­chase: 12%

The convenience/ease of click-to-call is cru­cial, and not just to the 42% of sur­veyed con­sumers who answered so. When con­sumers are look­ing up some­thing on their phones, they’re doing so because they val­ue how quick and easy mobile is. That’s why your clients can’t just list their num­ber in plain text on their web­sites. They need a click-to-call but­ton so that their poten­tial cus­tomers can reach out to them with a sin­gle tap of their fin­ger. M2 On Hold actu­al­ly rec­om­mends hav­ing mul­ti­ple click-to-call but­tons: one in the mobile site’s head­er, one in the foot­er, and one on the con­tact page. And for the cus­tomers who want to inquire into your client with­out even open­ing their web­site, make a click-to-call option avail­able from the search page. You can even add them in your client’s mobile search ads!

Con­sumers want to be able to eas­i­ly call your clients from their mobile sites and search results. Are your clients' web­sites and dig­i­tal ads up to par with this expec­ta­tion? Now’s the time to show them how your dig­i­tal ser­vices can not only help them with online con­sumers, but those who would like to call as well.

Rachel Cagle

Rachel Cagle

Rachel is a Research Ana­lyst, spe­cial­iz­ing in audi­ence intel­li­gence, at Sales­Fu­el. She also helps to main­tain the major accounts and co-op intel­li­gence data­bas­es. As the hold­er of a Bach­e­lors degree in Eng­lish from The Ohio State Uni­ver­si­ty, Rachel helps the rest of the Sales­Fu­el team with their writ­ing needs.