Used Car Dealers to Promote SUV Selection this Year

BY Rachel Cagle
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Shoppers browsing the used car market right now might be pleasantly surprised by what they find, according to the latest Used Vehicle Report released by the car shopping experts at Edmunds. According to Edmunds analysts, a deluge of lightly used, lower-​mileage vehicles are coming off lease and filling used car lots. Edmunds experts also note that these used vehicles reflect the body styles that shoppers want, namely trucks and SUVs, and carry far more standard features than they did five years ago.

"Some shoppers have the misconception that used vehicles are these old, beat-​up disasters waiting to happen, but that couldn't be further from the truth in 2019. Used vehicles today actually look a lot like new vehicles," said Ivan Drury, Edmunds' senior manager of industry analysis. "Limited sales during the recession mean that older cars are scarcer, and thanks to record sales and leasing during the recovery, the typical used vehicle is looking more like a late model-​year SUV with low mileage and lots of great features."

The latest Edmunds Used Vehicle Report takes a look at franchise used dealership data for the first quarter of 2019. Key findings include:

  • Two out of 3 used cars sold are 4 years old or newer. The average age of a used vehicle dropped to 4.3 years in Q1 2019, compared to 5 years in 2014.
  • The proliferation of lower-​mileage leases in 2016 has resulted in nearly 300 fewer miles per year on the average vehicle. The average mileage on a used vehicle dipped to 51,349 miles, compared to more than 61,162 five years ago.
  • 2019 will be the year that SUVs and trucks dominate the used market. In Q1 2019, SUVs constituted 40% of the used car market compared to 32% in Q1 2014, and trucks constituted 14% of the used car market in Q1 2019 compared to 13% five years ago.
  • Popular vehicle technology has proliferated across the spectrum of vehicles in the past decade and an increasing number of features are now available on the used market. For the 2015 model year, Bluetooth was available on nearly 80% of vehicles, compared to just 40% for 2009 model year vehicles. For 2015 model year vehicles, backup cameras were available on more than 50% of used cars, compared to less than 20% for 2009 model year vehicles.

Edmunds experts note that used vehicle prices are rising as a result of these newer, larger, and more contented used vehicles hitting dealer lots, but thanks to an oversupply of off-​lease vehicles and rising new car prices, buying used still reflects significant savings over new alternatives. The average transaction price of a used car in Q1 2019 hit a Q1 record of $20,247, compared to $36,597 for new.

When searching for a new vehicle, many SUV Shoppers will turn to the internet. Last month, according to AudienceSCAN, 61.2% of SUV shoppers used a search engine to research a product they were considering. Additionally, SUV Shoppers find that TV, mailed ads/​flyers, newspapers and magazines are the most helpful types of media when it comes to planning a big purchase.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on used car dealers and auto dealerships (all makes), as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.