Jessica Lirette, an advanced account executive from Midco, has been selling media for over 30 years, and in that time, has found that AdMall has proven to be an invaluable resource for her career. Never was this more evident than when she approached a local hardware store looking to utilize co-op dollars for their next ad campaign.

“I just took over the local ACE Hardware stores and lumber yards in Rapid City,” said Lirette. “With the help of AdMall I found free co-op ad funds for them to use for multiple lines in their store, and generated multiple campaigns [for] paint, keys, grills, and power tools to lawn care [products] and Father’s Day.”

Turning to AdMall’s Co-op Source Reports, Lirette was able to craft a $6,500 TV and streaming ad campaign by using ACE Hardware’s co-op plan.

“This is more revenue from this account that we have had in years and the advertising manager is thrilled that we can track all of this with OTT and track revenue in each of the 5 stores in my area,” said Lirette.

Lirette also shows other employees how to best utilize AdMall when it comes to their own sales routines.

“I've been using AdMall for 10 years,” said Lirette. “It solidifies the products I recommend and helps me target specific audiences and interests. I've personally done in-house training to show colleagues how to to find specifics to add to campaigns such as lifestyle interests, purchase intent and what media is best for a client to reach their ideal target audience.”

Veteran AE Closes TV and Streaming Campaign Using AdMall's Co-op Tools