BY Kathy Crosett
Hi. I’m Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month’s featured Sell SMARTER Award — where we honor excellence in media sales.
KFVS-TV/WQWQ-TV Success Manager Rebecca Lambert was on a mission to help her sales team upsell a current energy client. The alternative energy solutions provider in southeast Missouri creates a unique environment to provide sustainable energy and resources to the residential, commercial and agricultural communities throughout the mid-south. Their business, however, faces many challenges, as they carry unique products with a high update cost to the customer. Lambert used AdMall’s Local Account Intelligence Report on Alternative Energy Solutions Providers to prove the potential ROI in her presentation — and that sealed the deal. The client went from spending $2,700 a month to $5,000 per month. And they signed a contract for 15 months! “We were able to use the information on AdMall to show the need for their product in our area,” Lambert explained. “This helped us take a current campaign and increase their spend.” They’re running thirty-second ads and a digital campaign — and she said the client is happy with the campaign so far!
Congratulations to Rebecca, along with the other quarterly Sell Smarter Award recipients:
- Chris Carter of Suddenlink Media-Altice USA
- Jessica Davis of Spectrum Reach
- Dawn Bell of the Daily Messenger
- Brandon Miles of WBKO TV
- Matt Centner of Comcast Spotlight Pueblo
- Leanne Dedow of Spectrum Reach
- Tiffany Coates of The McDowell News
To find out how you can qualify for a Sell Smarter Award, visit SalesFuel.com/SSA.
