Video! Local Research Increases Account Spending to $75,000 at KFVS-TV

BY Kathy Crosett
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Hi. I’m Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month’s featured Sell SMARTER Award — where we honor excellence in media sales.

KFVS-​TV/​WQWQ-​TV Success Manager Rebecca Lambert was on a mission to help her sales team upsell a current energy client. The alternative energy solutions provider in southeast Missouri creates a unique environment to provide sustainable energy and resources to the residential, commercial and agricultural communities throughout the mid-​south. Their business, however, faces many challenges, as they carry unique products with a high update cost to the customer. Lambert used AdMall’s Local Account Intelligence Report on Alternative Energy Solutions Providers to prove the potential ROI in her presentation — and that sealed the deal. The client went from spending $2,700 a month to $5,000 per month. And they signed a contract for 15 months! “We were able to use the information on AdMall to show the need for their product in our area,” Lambert explained. “This helped us take a current campaign and increase their spend.” They’re running thirty-​second ads and a digital campaign — and she said the client is happy with the campaign so far!

Congratulations to Rebecca, along with the other quarterly Sell Smarter Award recipients:

  • Chris Carter of Suddenlink Media-​Altice USA
  • Jessica Davis of Spectrum Reach
  • Dawn Bell of the Daily Messenger
  • Brandon Miles of WBKO TV
  • Matt Centner of Comcast Spotlight Pueblo
  • Leanne Dedow of Spectrum Reach
  • Tiffany Coates of The McDowell News

To find out how you can qualify for a Sell Smarter Award, visit SalesFuel​.com/​SSA.