Voicemail … is it where deals die? Maybe not if you know how to leave the right message. “A thoughtful, targeted voicemail can be just what you need to reinvigorate conversations and get deals moving again,” writes Megan Prater in a HubSpot article. The more thought you put into voicemail messages, the more likely the prospect will respond. She encourages reps to go beyond the usual “touching base” message, and she shares seven others to try instead, including:
“Next time we talk, you’ll have to tell me more about X.”
This message makes it clear that you expect a future conversation with the person. And, it shows that you have an interest in what he or she has to say. It helps you communicate that you’d like to talk again without being too pushy or sales‑y.
I know we ran out of time, but I’d love to continue this conversation [insert date].”
Perfect for those prospects who you haven’t heard from in a while, this encourages a set date for the next communique. “This is a direct and persuasive way of asking for a follow-up meeting,” she explains. “Your prospect is more likely to agree to discussing their pain points further …” While this is a direct way to ask for another meeting, it makes it more of a gentle request than a burden.
“I just sent you an article and I’d love to hear what you think about it.”
Use this only with engaged, interested prospects. It gives the opportunity to position yourself as knowledgeable about their business. And, it shows you are invested in helping their business. Leave it for a prospect with whom you already have a meeting scheduled (this provides incentive to show up). Or, use this message as “the ask” for a next meeting.
These are just three examples of effective voicemail messages shared by Prater. Her advice can help you leave more engaging voicemails that will build rapport, pique interest AND encourage a call back.