It’s always a good time to improve how you use social media. One way to do that is to craft a better LinkedIn profile. Don’t make the mistake of thinking that creating a profile is a one-and-done thing. It should be updated frequently to have the most impact.
3 Ways Sellers Can Create A Better LinkedIn Profile
Salespeople are busy. Updating social media profiles may not seem that important. But doing so helps build your professional brand.
“When we neglect personal branding, we don’t just sell ourselves short … we also miss a big opportunity, from a sales perspective,” writes Jane Deehan for LinkedIn.
She, along with Paul Petrone, share a variety of ways that sellers can improve their profiles on LinkedIn. Their tips are easy to implement and can make a big impression.
Use Photos to Make A Great Impression
Their first suggestions focus on pictures. The photos you feature lend to the first impression you make. Starting with your profile picture, it’s important to use an image that is recent. And, make sure your face takes up at least 60% of the frame.
A professional headshot is preferred but if that’s not possible, a well-lit shot of you is fine. And regarding clothing, Orbit Media recommends a basic background.
“The focus of the image should be your face. Busy backgrounds can take the focus off of you, which isn’t ideal,” explains Andy Crestodina. “Best practices are to use a simple or flat colored background.”
And when it comes to clothing, wear attire that is typically worn within your industry.
Another photo you need to consider is that background photo at the top of the page. This is another opportunity to use a standout image for a better LinkedIn profile and impression. Use a photo that draws users’ attention. Show a glimpse into who you are and what you do.
As Deehan notes, “More than anything, the right background photo helps your page stand out, engage attention and stay memorable.” And remember, be sure to keep these images refreshed often.
Embrace the endorsements
If you haven’t sought endorsements yet, you’re missing a chance to really showcase your value. Showcasing endorsements from others boosts your credibility and offers some social proof regarding your skills. These combine for a more impressive and better LinkedIn profile.
Deehan recommends being proactive when it comes to endorsements. She suggests that you “go through your network and identify connections who you feel genuinely deserve an endorsement from you … that’s often the trigger for people to return the [favor.]”
And don’t be afraid to reach out and politely request an endorsement from someone. Just make sure you’re asking those who have experience working with you and whose opinion you value.
Sprinkle In Keywords for SEO
Another area to focus on when creating a better LinkedIn profile is boosting SEO optimization. Add certain types of keywords to specific parts of your profile. They make it easier for you to be found in a search.
Natash Balode, Dripify’s marketing manager, offers suggestions for aligning the right words in the right place:
- About Section – Always include your location and your industry/niche, as these are major search components.
- Skills – This section should feature keywords that have the highest search volumes for each skill. While it may take some research, it will pay off when it comes to being found.
- Accomplishments — “This is yet another section on your profile to place keywords,” Balode writes. “If appropriate, you’ll have a chance to add keywords in the description of your publications," … e.g., "patents, courses, projects, honors and awards, test scores, and languages.”
Keep Revisiting and Refreshing
A better LinkedIn profile requires frequent attention. These suggestions can enhance the impact your profile has, but you need to regularly ensure they are up-to-date.
And for even more ways to increase your profile’s appeal, take a look at these tips from SalesFuel.
Photo by Bastian Riccardi