Chances are, you and your client have been brainstorming the best SEO strategies since the pandemic pushed everything to digital. You already know that adding, “near me,” to your client’s keywords improves localization and findability. And you’ve probably identified the individual keywords your clients should be using based on their industry. But did you know that questions can also improve your client’s chances of being found during an online search?
Questions: One of the Best SEO Strategies
The main reason your client’s business is so successful is because it fulfills one or more needs of their target customers. When consumers experience a new need that they don’t know how to fulfill on their own, they’ll start asking questions. That’s where your client’s SEO strategies come into play. Answering questions is a great way to attract new customers and introduce existing customers to a wider range of your client’s products and services.
According to a recent article by Business 2 Community, there are three types of questions your clients should be incorporating adding to their standard SEO strategies:
- What if I…?
- How do I…?
- Which is the Best…?
“What if I…?”
Right off the bat, potential customers may have a solution to their problem or need already in mind. But they’ll want to double-check its validity before they take action. So, they’ll conduct an online search that’s along the lines of, “What if I do [such and such]?” With the proper SEO strategies, your client’s website will pop up with the answer to the question being asked. The answer can confirm the consumer’s hypothesis and promote a product or service to fulfill the need. Or, the answer can explain why the customer’s idea isn’t a good one and offer an alternative. Either way, your client immediately becomes the authority on the subject, and consumers tend to make purchases from brands they trust.
“How do I…?”
How-tos are a common inquiry made by consumers. The answers are also useful for both new and existing customers. Your client should create how-to posts and videos that demonstrate the way their products and services solve common problems. When that content includes multiple keywords, it becomes a key part of your client’s SEO strategies. And again, it establishes your client as the knowledgeable authority in their field. If the how-to content is well made and easy to follow, the viewer/reader may buy the products your client recommends to solve their problem.
“Which is Best…?”
According to AudienceSCAN on AdMall by SalesFuel, only 15.2% of U.S. are Consumers Who Don’t Read Online Reviews. They want to know that they’re choosing the best product or service to fulfill their need or solve their problem. So, they’ll probably turn to the internet to find out which product, service, brand, etc. is best for them in their situation. Answering this question gives your client the opportunity to tastefully compare themselves to their competition. Your client can publish content that stacks their product or services features against those offered by their competition. The side-by-side comparison showcases the advantages your client’s product has over others the consumer will come across. With all that information in one place, the consumer can begin and end their search on your client’s website. That’s why this question is a pivotal component of the best SEO strategies.