Who's Using Which Mobile Devices the Most?

by | 2 minute read

If you think that white Amer­i­cans are the ones most hooked to their mobile devices, you thought wrong. Accord­ing to a report by Nielsen, out of white, black, Asian, and His­pan­ic Amer­i­cans, white Amer­i­cans use their smart­phones the least and aren’t the top tablet users either.

On aver­age, Amer­i­cans over the age of 18 spend more than two hours every sin­gle day on their smart­phones. Black Amer­i­cans spend the most time on their phones with an aver­age of two hours and 47 min­utes per day. Asians come in a not-even-close sec­ond at two hours and 23 min­utes. Third place goes to His­pan­ics at two hours and 20 min­utes. In total, U.S. adults as a whole bring up the rear right on His­pan­ics’ heels at two hours and 19 min­utes. To top it all off, women in gen­er­al spend more time on smart­phones than men, with the major­i­ty of their time being spend on social net­works.

When it comes to tablets, Asians take the lead in usage time at 45 min­utes per day, although that isn’t too far ahead of the aver­age U.S. adult’s dai­ly usage time of 43 min­utes. Black Amer­i­cans spend rough­ly 41 min­utes a day on their tablets and His­pan­ics only spend about 37 min­utes on theirs. Again, women clock more usage time on this mobile device than their men­folk. How­ev­er, on these devices, women are spend­ing the major­i­ty of their time stream­ing audio and look­ing up videos, both online and through mobile apps.

Women are the heav­i­est users of mobile devices, with black Amer­i­cans dom­i­nat­ing smart­phone usage and His­pan­ics lead­ing the way with time spent on tablets. Are your client’s ads reflect­ing this? For more demo­graph­ic and adver­tis­ing infor­ma­tion on all sorts of smart­phone and tablet users, check out their pro­files on Audi­enceS­CAN by AdMall from Sales­Fu­el.

Rachel Cagle

Rachel Cagle

Rachel is a Research Ana­lyst, spe­cial­iz­ing in audi­ence intel­li­gence, at Sales­Fu­el. She also helps to main­tain the major accounts and co-op intel­li­gence data­bas­es. As the hold­er of a Bach­e­lors degree in Eng­lish from The Ohio State Uni­ver­si­ty, Rachel helps the rest of the Sales­Fu­el team with their writ­ing needs.