Hi, I'm Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month's featured Sell Smarter Award — where we honor excellence in media sales.

Alexandra Pellegrini is no stranger to success. She has been selling media with The Olympian for less than a year and is already a two-​time Sell Smarter Award recipient. She knows that when it comes to doing her research before a sales call, there’s only one place to turn. 

“I have been using AdMall the entire time I have been selling media,” said Pellegrini. “My favorite part is how user friendly it is, and the amount of data available on every different type of industry.” 

With AdMall’s data in tow, Pellegrini approached a local company that specialized in adult home care. The company had just acquired two smaller companies and faced differences in branding that needed to be addressed. So, Pellegrini came up with a target digital campaign for them. 

“They have a multi solution advertising plan that was specifically designed to meet their key performance indicators,” said Pellegrini. “SEM, targeted display with geofencing, social media management and advertising quarterly email blasts.” 

In addition, Pellegrini already knew the prime audience to target, thanks to AdMall. 

“I used the Local Account Intelligence Report to share data with my client about how many Americans depend on home health care services and shared the average market value,” said Pellegrini. 

Pellegrini’s due diligence paid off and the client agreed to a one-​year contract at a value of $74,133. 

To read more about this winner, along with submitting your own story for a chance at a Sell Smarter Award, please visit SalesFuel​.com/​SSA.