41% of B2B Marketers to Boost Video and ABM
by Kathy Crosett | 3 minute read
Last week, we reviewed the outlook for content marketing in the B2B space. Now, Sagefrog Marketing Group is out with its forecast for 2021 B2B marketing, and their analysts expect B2B marketers to boost video and ABM in 2021. In addition, B2B operators will be looking for help from outside vendors.
Budget Allocated to MarketingHow much will B2B businesses allocate to marketing expenses? Around 21% of operators said their marketing budget would amount to 10% of total expenses. And 32% of businesses plan to hold the marketing cost line item to 5% of total expense.
Marketing and Media FormatsNext year, the most frequently used formats in the B2B space will be:
- Email 84%
- Social media (paid and unpaid) 75%
- Blogs and content 69%
- SEO 60%
The Marketing PlanHelp your clients understand the importance of establishing a marketing plan and measuring progress toward important goals. When they commit to these objectives, it will be easier for you to show the return on the investment they make with you. The most common objectives for a B2B marketing plan are:
- Increased sales leads
- Conversion of leads to customers
- Improved brand awareness
- Referrals 65%
- Email marketing 38%
- SEO 33%