53% of Women Under 55 had Their Heart Attack Symptoms Misread

BY Rachel Cagle
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According to Harvard Health Publishing, "doctors may be more likely to dismiss heart attack symptoms as not heart-​related in women younger than age 55, according to a study published online Feb. 20, 2018, by Circulation. This may be the case because women often report other symptoms in addition to chest pain, said the study's authors."

According to AudienceSCAN, 40.2% of Routine Health Care Services Customers are under the age of 55, and 60.8% are female.

"The researchers interviewed more than 2,000 women and 976 men ages 18 to 55 who were hospitalized for a heart attack — what doctors call acute myocardial infarction (AMI) — at 100 hospitals that are participating in a study. They found that both men and women reported chest pain and pressure, but women were more likely to have other symptoms as well, such as pain in the jaw, neck, and arms; indigestion; or shortness of breath. In addition, women were more likely than men to tell their doctors that they thought the symptoms might be stress-related."

About 63.2% of Routine Health Care Services Customers want to buy things that help them feel more comfortable and 59.6% want to spend money on things that help them feel healthy, according to AudienceSCAN. A doctor who is aware of these misdiagnoses can instill both of those feelings in these consumers.

"Researchers found that 53% of women said that their provider didn't think their symptoms were heart-​related, compared with 35% of men. Past research shows that women are more likely to have symptoms other than chest pain when experiencing a heart attack and are more likely than men to die in the hospital from AMI. The authors said more work is needed to identify the differences between male and female AMI symptoms and to help clinicians spot them more accurately."

Routine Health Care Services Customers can best be reached through TV, direct mail ads and sponsored search results, according to AudienceSCAN. Within the last year, 61.7% of these consumers took action after seeing a TV commercial, 61.7% after receiving ads or coupons in their mailboxes and 48.7% after viewing a sponsored search result.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. Media companies and agencies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.