"Only 23% of American adults meet leisure-​time physical activity (LTPA) guidelines, according to new research data from the Center for Disease Control's National Center for Health Statistics, reports Club Industry. The U.S. Department of Health and Human Services recommends that those between the ages of 18 and 64 engage in at least 150 minutes of moderate physical activity or 75 minutes of vigorous physical activity every week. Only 22.9% of adults currently meet these guidelines, according to the new data released on June 28."

"However, this means the department's Healthy People 2020 campaign, launched in 2010, is on track, as its goal was for 20.1% of Americans to meet the guidelines by 2020."

According to AudienceSCAN, 47.7% of U.S. adults want to exercise more. Of the adults who want to exercise more, 20.4% are over the age of 65, 18.4% are 45 to 54, another 18.4% are 55 to 64, 16.1% are 25 to 34, 15.3% are 35 to 44 and 11.3% are 17 to 24. Nearly 47% of these adults live in suburbs.

"'That being said, we found that even though the average has met and exceeded the objective or the goal, there are differences,' Tainya Clarke, a health statistician and epidemiologist with the CDC's National Center for Health Statistics and one of the report authors, told CNN. 'There are differences at the state level, and there are differences by some sociodemographic factors. … Many of the states with the highest percentages of populations meeting the guidelines through leisure-​time physical activity were what you'd call 'cold weather states' like Colorado, New Hampshire, Massachusetts. And usually, we would think the warmer states would have more people outside running or biking or cycling, because that's what we see on TV all the time.'"

"Fourteen states, including the District of Columbia, reported higher-​than-​average percentages of adults who meet LTPA guidelines, while 13 states reported percentages below the 22.9% average."

"Most-​active states:

1. Colorado: 32.5%
2. Idaho: 31.4%t
3. New Hampshire: 30.7%
4. Vermont: 29.5%
5. Massachusetts: 29.5%"

"Least-​active states:

1. Mississippi: 13.5%
2. Kentucky: 14.6%
3. South Carolina: 14.8%
4. Indiana: 15.1%
5. Arkansas: 15.7%"

"Additionally, 28.8% of males met the LTPA guidelines, compared to 20.9% of females."

According to AudienceSCAN, of the American adults who want to exercise more, 64.8% also want to eat healthier and 57.4% want to lose weight. However, only 20.9% of this audience are members of either a fitness club or a gym.

"'We have to pause and ask ourselves, are we doing great as a nation?" Clarke said to CNN. "Is it really good that only 23% of our population is engaged in enough aerobic activity and muscle strength training, or do we need to do better?'"

Fitness clubs, gyms, sports teams and other businesses and groups that want adults to get up and moving can advertise best via the TV. According to AudienceSCAN, 62.1% of Those Who Want to Exercise More took action after seeing a TV commercial last year. Direct mail is another effective option since 58% of adults who want to exercise more took action last year after receiving ads or coupons in the mail. Incorporate some digital into the campaign as well with the sponsored search results that drove 50.1% of this audience to action last year.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. Media companies and agencies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.