85% of Americans Want Access to Virtual Health Care

BY Rachel Cagle
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Results from a new national employee survey show that by offering access to virtual health care services as a health benefit, companies can improve the health and wellness of their employees and save on absenteeism costs.

The 2018 survey found that 73% of employees had to take time off work to go to the doctor's office. When that time is added up over the course of a year, 39% of all employees had to take a total of at least 2–6+ days off work just for visits to their health care provider. Vince Danielsen, President and CEO of Wello, a virtual health care provider, said, "Employers across the country are looking for personalized health and wellness benefits to help their employees stay healthy."

Wello's national survey of Canadian employees also found that 74% of employees believe better health benefits are as important or more important than a higher salary or wage. These results show that by embracing innovative health benefits that offer their employees expert and convenient care, companies can help attract and retain the best talent.

Telemedicine Users are a very connected group of consumers. According to AudienceSCAN, 50.3% of these consumers own an iPhone and 41.9% have an Android mobile phone. About 42% pwn iPads and 34.2% have Android tablets. Within the past six months, they have used these and other mobile devices to watch a video about a product they're considering (44.7%) and download an app for a considered product (43.3%). They're 286% more likely than other adults to find advertising on their mobile apps useful to them.

"Virtual health care has been embraced in other jurisdictions in part because of its convenience, time savings, and improved patient experience," said Dr. Wendy Smeltzer, Wello's Medical Director and a family physician. "In our experience, many in-​person visits to a health clinic can be appropriately handled through virtual healthcare, including by phone, video, or webchat."

So, how can Telemedicine Users be shown the benefits of virtual health care? Digitally! According to AudienceSCAN, 74.6% of this audience took action after receiving an email advertisement last year. They're also 92% more likely than other adults to click on a text link ad on a website and, last year, 73.5% took action after seeing an ad on their mobile smartphone apps or after receiving a text message advertisement. TV is also a useful medium, having driven 79.4% of these consumers to action last year.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. Media companies and agencies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.