91% of Cosmetic Surgery Patients Want Longer Lasting Dermal Fillers

BY Rachel Cagle
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SunevaMedical, Inc., parent company for Bellafill announces groundbreaking survey by The Harris Poll. Results reveal of the 9 million patients who have had dermal fillers, an estimated 8 million are experiencing filler fatigue. The findings called attention to this pharma phenomenon, with 58% of users noting frustration and hassle in scheduling regular appointments. More than two in three users also claimed that their fillers don't last as long as they used to. By far, the top reason for not getting fillers as often as they would like is the cost of ongoing maintenance (56%).

According to AudienceSCAN, non-​invasive cosmetic surgery patients are 85% more likely than other adults to be between the ages of 25 and 34. Roughly 59% live in a city, urban or metropolitan area, and 53% are married.

91% of survey respondents universally agreed that a 5‑year filler would be innovative and is important to them. An impressive 88% of respondents also shared that they thought a 5‑year filler is unique. In fact, a filler that is longer lasting is the most commonly mentioned improvement users want.

About 50.8% of non-​invasive cosmetic surgery patients will also make it a point to shop where salespeople are helpful and friendly, according to AudienceSCAN. Another 49.1% are also willing to pay more for most higher quality products.

Overall, 9 in 10 users are interested in a 5‑year filler that is FDA approved. Two-​thirds of filler users also shared they would change providers if their current doctor did not have a 5 year option, but another did. In contrast, when current providers offered Bellafill, 88% of filler users said they would be likely to continue seeing their provider for other types of procedures they haven't had done before.

To target cosmetic surgery patients, according to AudienceSCAN, turn to the TV. It's where 32.1% of these patients get their local news and where 80% of them saw ads within the past year that made them take action. Another 75.3% were driven by ads in magazines over the past 12 months.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. Media companies and agencies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.