94 Million People Researched Cosmetic Treatments Last Year

by | 3 minute read

A record 94 mil­lion peo­ple vis­it­ed Real­Self, the world's lead­ing online cos­met­ic treat­ments mar­ket­place, to research elec­tive cos­met­ic treat­ments in 2017, and laser and ener­gy tech­nolo­gies have played a cru­cial role in the over­all growth of med­ical aes­thet­ics. Inter­est in laser and ener­gy device treat­ments on Real­Self grew 10.5% in 2017, and five of the top 10 most researched min­i­mal­ly inva­sive cat­e­gories on Real­Self last year includ­ed treat­ments using a laser or ener­gy device.

"New laser and ener­gy tech­nolo­gies have brought inno­v­a­tive treat­ment solu­tions for a range of ser­vices, from body con­tour­ing and facial treat­ments to tat­too removal and vision cor­rec­tion," said Real­Self Founder and CEO Tom Seery. "Based on con­sumer inter­est and review pat­terns we see on Real­Self, we expect to see inter­est in treat­ments using laser and ener­gy devices con­tin­ue to rise."

Near­ly 24% of U.S. adults con­sid­er them­selves Bet­ter Appear­ance Seek­ers, accord­ing to Audi­enceS­CAN. About 58% of this audi­ence is female, and, 18.4% of Bet­ter Appear­ance Seek­ers are between the ages of 25 and 34.

Key trends shap­ing the laser and ener­gy device mar­ket:

Fat Reduc­tion Inter­est Hits All-Time High

  • Fat reduc­tion was the most researched min­i­mal­ly inva­sive treat­ment cat­e­go­ry on Real­Self in 2017, sur­pass­ing pop­u­lar cat­e­gories like injectable fillers and tox­ins. Non­sur­gi­cal fat reduc­tion devices work by dam­ag­ing the struc­ture of fat cells, allow­ing the body to process and remove them with min­i­mal down­time. Laser and ultra­sound-assist­ed lipo­suc­tion treat­ments work by liq­ue­fy­ing fat before it's removed, allow­ing for a less inva­sive alter­na­tive to tra­di­tion­al lipo­suc­tion.
  • Fat reduc­tion treat­ments account­ed for near­ly one-third of the top 10 most researched brand­ed laser and ener­gy treat­ments in 2017. CoolSculpt­ing took the num­ber one spot, fol­lowed by Smart Lipo (#2) and Sculp­Sure (#7).

Accord­ing to Audi­enceS­CAN, the top three goals of Bet­ter Appear­ance Seek­ers for this year are relat­ed to weight loss. The first is to exer­cise more (67.7%), fol­lowed by eat­ing health­i­er (67.5%) and then lose weight (61.6%).

Inter­est in Vagi­nal Reju­ve­na­tion Treat­ments Ris­ing Amid High Con­sumer Sat­is­fac­tion

  • Con­sumer inter­est in vagi­nal reju­ve­na­tion treat­ments, which help address changes in vagi­nal health often caused by child­birth and menopause, increased by 17% on Real­Self from 2016 to 2017. Brand­ed devices Ther­mi­Va and Mon­aL­isa Touch saw the fastest year-over-year inter­est growth, increas­ing 45% and 28%, respec­tive­ly.
  • Vagi­nal reju­ve­na­tion treat­ments also yield high patient sat­is­fac­tion, with four devices named among the most "Worth It" laser and ener­gy device treat­ments: diVa Vagi­nal Ther­a­py (98% Worth It Rat­ing), FemiLift (94% Worth It Rat­ing), Mon­aL­isa Touch (92% Worth It Rat­ing), and Ther­mi­Va (91% Worth It Rat­ing).
  • Inter­est in new­ly devel­oped vagi­nal reju­ve­na­tion treat­ments is also on the rise, with four new devices includ­ed among the top emerg­ing treat­ments: Gen­eveve (+80%), Ultra Femme 360 (+68%), Fem­Touch (+36%), and diVa Vagi­nal Ther­a­py (+23%).

New Facial Lasers Gain Trac­tion

  • Facial lasers, which address skin con­cerns rang­ing from sun dam­age and acne scars to over­all skin tex­ture, were the fourth most researched non­sur­gi­cal treat­ment cat­e­go­ry on Real­Self in 2017.
  • Inter­est in new-to-mar­ket facial lasers is trend­ing up, with three brands named among the top emerg­ing treat­ments: Resur­fac­ing Per­fect­ed (#6) with 40% growth, Excel V (#8) with 25% growth, and Pico Gen­e­sis (#10) with 18% growth.

Bet­ter Appear­ance Seek­ers are 18% more like­ly than oth­er adults to take action after see­ing an ad on social media, accord­ing to Audi­enceS­CAN. Also, with­in the last year, near­ly 66% took action after see­ing a TV com­mer­cial, and 59% were dri­ven to action by an ad or coupon that was sent to them via direct mail.

Audi­enceS­CAN data is avail­able for your appli­ca­tions and dash­boards through the Sales­Fu­el API. Media com­pa­nies and agen­cies can access Audi­enceS­CAN data through the Audi­enceS­CAN Reports in AdMall.

Rachel Cagle

Rachel Cagle

Rachel is a Research Ana­lyst, spe­cial­iz­ing in audi­ence intel­li­gence, at Sales­Fu­el. She also helps to main­tain the major accounts and co-op intel­li­gence data­bas­es. As the hold­er of a Bach­e­lors degree in Eng­lish from The Ohio State Uni­ver­si­ty, Rachel helps the rest of the Sales­Fu­el team with their writ­ing needs.