94% of Americans are Swayed by Experience when Choosing a Doctor

BY Rachel Cagle
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"The Beryl Institute and Ipsos unveiled the inaugural PX Pulse, a first of its kind effort to elevate understanding of and track the current perspectives on patient experience in healthcare across the United States, says PR Web."

"Key Findings from Inaugural Survey

  • Costs are the most important set of issues for consumers, with 73% prioritizing costs related to insurance coverage, prescription drugs, and hospital care
  • Over 90% of people affirm that good patient experience is either very important or extremely important to them"

"The top reasons consumers choose their primary care providers is the proximity of their offices to home, work, or school (37%), its inclusion in an insurance company list of eligible providers (32%), and the friendliness and respectfulness of both providers (30%) and staff (24%)."

"Some consumers may experience challenges addressing health needs in a timely manner, with consumers sharing that they avoid non-​urgent care visits due to costs (47%) and inconvenience (47%)."

Studies have shown that consumers preferred to hear information, such as the benefits of a health care provider, rather than read it. So, it's no wonder that, according to AudienceSCAN, last year, Potential Doctor Switchers were driven to action by TV commercials, both digital and over-​the-​air radio ads and pre-​roll video ads.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on doctors and hospitals, general medical and surgical, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.