About SalesFuel®

Our Values

SalesFuelers strive every day to be smart, kind, trustworthy, hard-​working and forward-​thinking in all we say and do.

10 Guiding Principles represent the fundamental values that define and guide what is important to every team member at SalesFuel. They are what we stand for, why we exist, what we do every day and represent our commitment for the future. They have not fundamentally changed since our founding in 1989.

1. You don't need big data, you need big insights. Your clients already know your product, your company and your salesperson. SalesFuel will continue enabling sales executives to quickly and easily gain a competitive advantage by applying relevant intelligence and the latest technology to the fundamentals of sales, marketing and customer service.
2. It is better to call the people who count than to count the people you call. Sales is not just a numbers game, it's an intelligence game. SalesFuel will continue to empower its clients to spend more of their limited time on accounts that can impact revenue the most — because the only numbers that matter are the ones with a dollar sign in front.
3. Credibility is crucial. We cannot be successful without earning and maintaining the trust of everyone we do business with. SalesFuel will continue to make every effort to insure the information we share, as well as the research we provide, is accurate, thorough, timely and relevant.
4. If it doesn't make dollars (for our clients), it doesn't make sense. Providing exceptional value drives everything we do. SalesFuel will continue to provide the most effective sales tools, training, and intelligence available at rates that will generate a substantial return-​on-​investment for our clients.
5. Always under-​promise and over-​deliver. Tom Peters, who originally coined this phrase, is right. Disappointing clients is no way to do business. SalesFuel will not overhype a product, make promises we cannot keep nor sell a product before it is ready.
6. After education, there must be application. It's not enough to just provide top-​notch training. SalesFuel will continue to hire experienced professionals who have walked a mile in our clients' shoes and who can offer real-​world recommendations for maximizing adoption month after month.
7. Go where the market is going to be. We are futurists who aren't comfortable with "we've always done it that way." SalesFuel will continue to lead the industry in creating cutting-​edge innovations that take advantage of the latest technology. We embrace AI and our research focuses on the future, rather than looking toward the past.
8. The golden rule is still good business. SalesFuel will not ask others to accept an arrangement we wouldn't accept if the roles were reversed. We seek clients who share this principle. We will conduct business in a manner than improves the perception of salespeople, advertising/​marketing professionals and media industry vendors.
9. Loyalty is a two-​way street. SalesFuel will continue making the extra effort to ensure better quality cannot be found elsewhere, so our clients will be comfortable recommending us to others with similar needs. SalesFuel will not arbitrarily raise rates on existing clients or offer the same services to newer clients at lower rates.
10. There is no finish line. SalesFuel will continue to be responsive to the needs of our clients, rather than the actions of our competitors or anyone's stockholders — especially when it comes to new features or product offerings.
    

And another thing…

10+1. It's ok to be friendly. People prefer to do business with people they like. SalesFuel will remain true to our roots as a company based in the Midwest — professional, but friendly.

SalesFuel Cares

You can never really pay back.
You can only pay forward.

– Woody Hayes

SalesFuel believes a company should be about more than making money. A portion of our profits goes to support causes that are important to the SalesFuel team. Among them…

• OHIO UNIVERSITY SALES CENTRE – SalesFuel is the first corporate sponsor for the program’s media/​advertising certificate. The Sales Centre is one of only a handful of college programs nationwide that teach the art and the science of professional, consultative sales. Many SalesFuel team members are Ohio University alumni.
• AAF NATIONAL STUDENT AD COMPETITION – SalesFuel’s AdMall for Agencies is one of only five market research firms to sponsor the American Advertising Federation’s National Student Advertising Competition. This competition pits student teams from the largest U.S. colleges against each other to provide an effective advertising campaign for one of the nation’s leading brands.
• NSAC MARKETING RESEARCH AWARD – SalesFuel’s AdMall for Agencies also provides the Best Use of Marketing Research award to one collegiate team each year. Teams are judged by NSAC judges for their use of marketing research from any source in the development of the campaign. The winning team receives a unique glass trophy and a $1,000 grant for their collegiate ad club.
• PELOTONIA – Led by our company president, SalesFuel supports the annual Pelotonia bicycling tour in Central Ohio as a means to raise funds for cancer research at the James Cancer Hospital at the Ohio State University. We’re also actively involved the American Cancer Society’s Pan Ohio Hope Ride and the American Diabetes Association’s Tour de Cure as well as many other charity fitness events.
• ARMY NATIONAL GUARD ‑SalesFuel provides those who wish to serve our country special benefits. Our support of our armed forces is done with pride and enthusiasm, not out of obligation.

SalesFuel also provides all full-​time employees with paid time off for volunteering, serving on boards, coaching youth sports or other community service activities. 

Employment Opportunities

Love sales, marketing or research?
SalesFuel is a great place to work and grow.

At SalesFuel, we provide a variety of career opportunities for those that share our Mission and Company values. SalesFuel maintains a fair and positive work environment and recognizes the value of each team member.

• SalesFuel assures equal opportunity in all policies and practices regarding recruiting; compensation; hiring; benefits; transfers; training; and promotions. Policies and practices will be administered without regard to race, color, creed, religion, ancestry, national origin, gender, marital status, or disability.
• Open full-​time and part-​time positions can be found on our LinkedIn company page.
• Internship opportunities are also available providing: real work experience; project specific training; career exploration; as well as personal and professional development.
• To be considered for future job openings, please submit a cover letter and your resume (in Microsoft Word or Acrobat PDF format) via email greatjobs@​salesfuel.​com.
• No phone calls or in-​person visits without an appointment please.

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