SALESFUEL TODAY

AdMall Presentation Tool Helps Close nearly $17,000 Sale

by | 2 minute read

Challenge: Barking up the wrong tree for customers

Some­times clos­ing a sale means hav­ing to chan­nel your inner ani­mal. Such was the case for Brit­tany Lucent, a mul­ti­me­dia con­sul­tant from the Gainesville Sun, when she first reached out to a local vet­eri­nar­i­an office. The Flori­da-based vet had been treat­ing pets for more than 30 years, but felt it was time to expand and also reach out to dif­fer­ent pet own­ers.

[The own­er] is very kind and ambi­tious,” said Lucent. “But [was] attract­ing the wrong type of clients who were not pay­ing their bills.”

Solution: Advertise to a different demographic

Accord­ing to Lucent, the tim­ing was per­fect. “From a cold call I was able to show the val­ue of our print and dig­i­tal ser­vices uti­liz­ing the pre­sen­ta­tion fea­ture from AdMall.”

Lucent has been using AdMall for only about two years, but says that the Dig­i­tal Audit, AdMall Minute and Pre­sen­ta­tion tools are what helped her “seal the deal.”

The vet was so impressed with the ini­tial pitch that she signed on for a 12-month cam­paign with Lucent, con­sist­ing of social media adver­tis­ing, along with dig­i­tal and print.

Result: Another closed sale with the assistance of AdMall

Lucent is cred­it­ed with clos­ing the $16,788 sale using her sales­per­son know-how, but AdMall pro­duced enough rep­utable data to posi­tion her as an expert in the field. AdMall makes a great side­kick in sit­u­a­tions where facts mat­ter, giv­ing reps the cred­i­bil­i­ty need­ed to score a win.

Adam Ambro

Adam Ambro

Adam Ambro is the Client Suc­cess Man­ag­er for Sales­Fu­el. He is respon­si­ble for the onboard­ing of all new AdMall clients and aids in client train­ing. He holds a bachelor's degree from The Ohio State Uni­ver­si­ty.