Challenge: Uncertainty about how to brand real estate digital advertising campaign
Jessica Lirette, a 30-year media sales vet from Midco, was looking for a way to help a local business create a real estate digital advertising campaign.
“The business owner is a local real estate broker who is now looking to brand her business and add new agents,” said Lirette. “They had an idea [as to] what they wanted as an image and a brand but didn’t know how to get there.”
Solution: Share research from local account, digital audit, and AudienceSCAN reports
Lirette ended up using a well-rounded approach, using AdMall's many reports, to create a real estate digital advertising campaign for the company.
“I [like to] share statistics from the digital audit and local account information to support what I am suggesting for branding and marketing by incorporating it into my proposals,” said Lirette.
Specifically, Lirette used the B2C advertising response section from the AudienceSCAN report to shape the real estate digital advertising campaign.
“Where people see ads [is what] made them move forward,” said Lirette.
Result: A brand new real estate digital advertising campaign
Lirette sold the company on a multi-product campaign of TV, display, SEM, and social media. The real estate digital advertising campaign was an annual sale that closed for $45,600.
“I would recommend AdMall [because of all of its tools,]” said Lirette. “[From] co-op, digital audit, local account info, all have helped my clients grow their business and make more money. "
AdMall’s Local Account Intelligence Report is available for over 400+ business types and provides a myriad of research from the local, state and national level. It is the baseline report a rep should run before their first sales call that will put them on a level playing field with a potential client.
AudienceSCAN® is SalesFuel’s proprietary annual study of online shoppers, digital audiences and consumer behavior in America. Now in its 14th year, this in-depth analysis of over 15,080 U.S. online adult consumers gives you the exclusive insight to better understand what’s in the hearts and minds of your account’s best customers. More than 1,355 customer groups are profiled with details on consumer behavior, purchase intent, digital+technology usage, health+wellness concerns, automotive preferences, leisure interests, dining habits and more. Business development specialists use AudienceSCAN to identify new markets, new opportunities, and new channel partners. Marketers can use AudienceSCAN data to reach the people who count (instead of counting the people they reach), while crafting a message with impact to those who are most likely to buy.
More About: Real Estate Agents/Agencies
Real estate agents broker the deal between buyers and sellers during ownership transfer of land, housing, or commercial properties. Agents receive a percentage of the value of the deal as their fee. Agents may work solely on behalf of the buyer or the seller.
Real estate agents face increased competition from discount vendors including those who operate solely via the internet. Traditional agents must become savvy about the internet to maintain their market share and convince consumers that they offer a valuable service.
The industry is closely linked to the general health of the housing market. The Bureau of Labor Statistics predicts an industry outlook that is about equal to the general economy. There are approximately 977,014 businesses in this industry and revenue is approximately $222 billion.
Note that there is a difference between realtors and real estate agents. A real estate agent is anyone who is licensed to help people buy and sell commercial or residential property. The agent may do so as a sales professional, an associate broker or a broker. A Realtor is a trademarked term that refers to a real estate agent who is an active member of the National Association of Realtors.