Hi, I'm Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month's featured Sell Smarter Award — where we honor excellence in media sales.
Leah Harrelson of The Hickory Daily Record was looking to expand into her local automotive industry. A notoriously hard market to sell to, Harrelson made sure to do her homework before contacting an area car dealer. She turned to AdMall to get the data she needed.
"They were doing great with national and online sales, but were missing the mark with the people in their own backyard," said Harrelson. "I was able to get in front of the decision maker and tell him what all were were able to handle in our local as well as targeted networks."
With Harrelson's knowledgeable insights gained from AdMall's Digital Audit, the owner did not need to be asked twice.
"[They] signed a year with out local display, targeted hyperlocal dynamic display ads, high impact placements, and email marketing," said Harrelson. "We have seen up to 3.5% click-through rates. They are ecstatic with these results!"
With customer service as a top priority, Harrelson and her client meet each month to discuss their marketing strategy, making sure it's unique enough to speak directly to the local market. After all was said and done, Harrelson reeled in more then $10,000 in annual advertising and, according to her, that's just the start.
Congratulations to Leah, along with the other Sell Smarter Award recipients:
- Dannielle McNeely of Statesville Record & Landmark
- Mary Powell of The Hickory Daily Record
To find out how you can qualify for a Sell Smarter Award, visit SalesFuel.com/SSA.