Challenge: Figuring out how to create a compelling home health care advertising campaign

Linda Jones, a 20-​year media sales vet from KRDO, has been using AdMall for over eight years, and knew the sales tools would assist her when she approached a potential client about a home health care advertising campaign to break through the local market.

“[The company] specializes in all matters of physical mobility for seniors,” said Jones. “Their company [helps] seniors age gracefully in their own homes utilizing things like stair lifts. [They are] very smart business owners, [but] they are facing a challenge of no name recognition. The public knows nothing about what services [the company] provides.”

Solution: Turn to AdMall’s Category and AudienceSCAN reports

“AdMall research showed the client what their competition is doing in the market, as well as what increases in revenue they could potentially see utilizing [a Home Health Care Advertising Campaign consisting of] broadcast TV and digital advertising,” said Jones.

“I provided the client with a digital audit and an AdMall presentation. The client was surprised at the amount of info I had regarding this category and his business, generated by AdMall.”

Result: A five-​figure annual contract

“They signed an annual agreement that has elements of broadcast TV and digital in the 2024 presentation,” said Jones. “The client felt TV didn't work when they tried it a few years back, but because of all of the good account intelligence that I provided them from AdMall, the client made the decision to go with our station, KRDO.”

The 12-​month contract will run through all of 2024, for a total of $36,000.

AdMall’s Local Account Intelligence Report is available for over 400+ business types and provides a myriad of research from the local, state and national level. It is the baseline report a rep should run before their first sales call that will put them on a level playing field with a potential client.

Everything from market demographics, consumer spending, marketing/​budget figures, top products sold, industry challenges and opportunities, and more can be found in this report. If you’d like to learn more about the Local Account Intelligence Report, feel free to register for the next AdMall 101 webinar in AdMall’s Learning Center.

AdMall’s Digital Audit will do a real-​time data capture of any client or prospect’s digital presence in less than a minute. Using real-​time big data to analyze the account’s activity and findability, the Digital Audit:

• Lists digital advertising, local search, search engine optimization, social networking, and incoming website traffic
• Provides a digital opportunity score directing you to the accounts with the most revenue potential for digital marketing services
• Compares the account’s use of digital advertising to the customers who intend to buy what they’re selling in the next 12 months
• Compares the account’s digital presence to their top local competitors
• Does in 60 seconds what would take you 60 minutes to do by hand
• Incorporates data into tablet-​optimized sales presentations in AdMall PRO

More About: Home Health Care Services

The aging U.S. population, the high expense of keeping patients in the hospital and patient interest in staying at home are boosting demand for these services.

Large industry operators and many smaller firms operate in the market and hospitals may also have a home health care service department.

Home health care operators that deliver medical services must meet required safety standards that enable them to win accreditation. This process allows them to become approved Medicare/​Medicaid providers. The largest portion of revenues for most providers comes from Medicare.

These businesses generally do not require patients to have a referral in order to access their services, unless the care provider is offering medical in-​home care that meets insurers’ guidelines. As such, home health care providers can market themselves to physicians, hospitals, and other health care professionals. These businesses also advertise directly to consumers.